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Warboard
案例简介：Estad ã o 和 FCB Brasil 发射战舰 圣保罗，2018年6月28日 -- 暴力是巴西最大的麻烦之一，该国的凶杀案数量是这个问题的最有力指标。与国际战争中的死亡人数相比，巴西的谋杀人数更令人担忧。为了引起人们对这一令人震惊的情况的注意，estad ã o 和 FCB Brasil 发射了这艘船。 通过一个数字平台，军舰显示了巴西凶杀案的数量，与叙利亚、伊拉克和利比亚等饱受战争蹂躏的国家的死亡人数相比。此外，该门户网站将实时更新关于巴西和战争国家死亡的新闻。 Warboard 行动是 estad ã o 的一系列倡议的一部分，这些倡议旨在提高认识，促进辩论，并推动寻求解决该国这一令人沮丧的现实。“巴西的暴力已经成为一个司空见惯的话题，尽管它对巴西人的生活产生了非常负面的直接影响。”Estad ã o 营销总监马塞洛 · 莫赖斯解释道: “我们必须关注这个关键问题，并从那里开始寻找解决方案。”。 “重要的是要表明巴西正在经历一场非官方战争。情况令人震惊，必须强调，”巴西 FCB 的 CCO Joana Monteiro 补充道。 除了在线平台，该行动也将以户外和数字作品的形式进行宣传。
Warboard
案例简介：Estadão and FCB Brasil launch the Warboard São Paulo, June 28, 2018 - Violence is one of greatest troubles for Brazil and the number of homicides in the country is the most telling indicator of the problem. The number of murders in Brazil is even more alarming when compared to the fatalities in international wars. To draw attention to this alarming scenario, Estadão and FCB Brasil launched the Warboard. Through a digital platform, the Warboard shows the number of homicides in Brazil compared to fatalities in war-ravished countries like Syria, Iraq and Libya. Also, the portal will be updated in real time with news about fatalities both in Brazil and in countries at war. The Warboard action is part of a series of initiatives by Estadão that aim at generating awareness, promoting debates and driving the pursuit for a solution to this dismal reality in the country. "Violence in Brazil has become a commonplace subject, though it has a very negative direct impact on the lives of Brazilians." It is essential that we draw attention to this critical problem and from there start looking for solutions," explains Marcelo Moraes, Marketing Director at Estadão. "It is important to show that Brazil is experiencing a non-official war. The situation is shocking and must be highlighted," adds Joana Monteiro, CCO for FCB Brasil. Besides the online platform, the action will also be publicized in OOH and digital pieces.
Warboard
案例简介：Estad ã o 和 FCB Brasil 发射战舰 圣保罗，2018年6月28日 -- 暴力是巴西最大的麻烦之一，该国的凶杀案数量是这个问题的最有力指标。与国际战争中的死亡人数相比，巴西的谋杀人数更令人担忧。为了引起人们对这一令人震惊的情况的注意，estad ã o 和 FCB Brasil 发射了这艘船。 通过一个数字平台，军舰显示了巴西凶杀案的数量，与叙利亚、伊拉克和利比亚等饱受战争蹂躏的国家的死亡人数相比。此外，该门户网站将实时更新关于巴西和战争国家死亡的新闻。 Warboard 行动是 estad ã o 的一系列倡议的一部分，这些倡议旨在提高认识，促进辩论，并推动寻求解决该国这一令人沮丧的现实。“巴西的暴力已经成为一个司空见惯的话题，尽管它对巴西人的生活产生了非常负面的直接影响。”Estad ã o 营销总监马塞洛 · 莫赖斯解释道: “我们必须关注这个关键问题，并从那里开始寻找解决方案。”。 “重要的是要表明巴西正在经历一场非官方战争。情况令人震惊，必须强调，”巴西 FCB 的 CCO Joana Monteiro 补充道。 除了在线平台，该行动也将以户外和数字作品的形式进行宣传。
Warboard
案例简介：Estadão and FCB Brasil launch the Warboard São Paulo, June 28, 2018 - Violence is one of greatest troubles for Brazil and the number of homicides in the country is the most telling indicator of the problem. The number of murders in Brazil is even more alarming when compared to the fatalities in international wars. To draw attention to this alarming scenario, Estadão and FCB Brasil launched the Warboard. Through a digital platform, the Warboard shows the number of homicides in Brazil compared to fatalities in war-ravished countries like Syria, Iraq and Libya. Also, the portal will be updated in real time with news about fatalities both in Brazil and in countries at war. The Warboard action is part of a series of initiatives by Estadão that aim at generating awareness, promoting debates and driving the pursuit for a solution to this dismal reality in the country. "Violence in Brazil has become a commonplace subject, though it has a very negative direct impact on the lives of Brazilians." It is essential that we draw attention to this critical problem and from there start looking for solutions," explains Marcelo Moraes, Marketing Director at Estadão. "It is important to show that Brazil is experiencing a non-official war. The situation is shocking and must be highlighted," adds Joana Monteiro, CCO for FCB Brasil. Besides the online platform, the action will also be publicized in OOH and digital pieces.
Warboard
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Warboard
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基本信息
- 广告战役： #Estadão-网络-e432#
- 广告品牌： Estadão
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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