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愤怒
案例简介：脆弱的创造者: FCB Brasil为Lions Live创建动画 圣保罗，2020年6月25日 -- 应戛纳狮子的邀请，FCB Global制作了一系列在脆弱时期激发创造力的电影，将于今年在电影节上上映。来自世界各地的 10 个FCB办事处为这项工作做出了贡献，共 13 部电影，其中 2 部由FCB Brasil制作。 第一部是短片《大脑、心脏和内脏》，这是一部 3 分钟的动画，讲述了三个奇怪生物在另一个现实中的故事。每个角色都有独特的个性，他们都必须接受自己的差异，学会相处，才能达到共同的目标。“这部短片背后的想法是展示好主意是从哪里诞生的。它们不仅仅来自我们的头脑。为了有创造力，你需要把思想、心和胃结合在一起。理性、情感和勇气在创意产业中是必不可少的，尤其是在这样脆弱的时代，”FCB巴西执行创意总监法比奥 · 西姆斯解释道。该动画由该机构的新创意制作集团FCB Studio与Studio Tesis合作制作，为期 15 天。 第二部短片是电影《愤怒》的新版本，为创意俱乐部创作，为《狮子现场》改编。这部电影以轻松愉快的语气，探索了我们在创作过程中，在达成一个大想法之前经历的小愤怒。“既然我们谈论的是围绕创造力的脆弱性和情感，愤怒电影就像手套一样合适。但是在这个新版本中，我们超越了广告业，探索了适用于任何创造性职业日常生活的小愤怒，”法比奥 · 西蒙斯说。这部电影是与Vetor和Supersonica合作制作的。 两部电影都是狮子现场活动的一部分，该活动于 6月22日开始，将于 26 日结束。为了获得这些和其他独家内容，例如前几年电影节的讲座和获奖案例研究，只需在lionslive.canneslions.com注册即可。
愤怒
案例简介：The Vulnerable Creator: FCB Brasil create animations for Lions Live Sao Paulo, June 25, 2020 – By invitation of Cannes Lions, FCB Global created a series of films that broach creativity in times of vulnerability, to be shown in the Festival this year. Ten FCB offices from around the world contributed to the work, totaling 13 films, of which 2 were made by FCB Brasil. The first is the short film Brain, Heart & Guts, a 3-minute animation that tells the story of three strange creatures in an alternate reality. Each character has a distinct personality, and they all must come to terms with their differences and learn to get along in order to reach a common goal. “The idea behind this short film is to show where good ideas are born. They don’t come from just our minds. In order to be creative, you need to bring together mind, heart, and stomach. Reason, emotion, and courage are essential in the creative industry, especially in such vulnerable times as these,” explains Fábio Simões, FCB Brasil Executive Creative Director. The animation was produced in 15 days by FCB Studio, the new creative production group at the agency, in partnership with Studio Tesis. The second short film is a new version of the film Anger, created for the Creative Club and adapted for Lions Live. In a lighthearted tone, the film explores the small bouts of anger we go through during the creative process, before we reach a big idea. “Since we’re talking about vulnerability and emotions surrounding creativity, the Anger film fit like a glove. But in this new version we went beyond the advertising industry and explored small bouts of anger that apply to everyday life in any creative profession,” says Fábio Simões. The film was made in partnership with Vetor and Supersonica. Both films are part of the Lions Live event, which started on June 22 and will end on the 26th. In order to have access to these and other exclusive content, such as talks and award-winning case studies from the Festival in previous years, simply sign up at lionslive.canneslions.com.
Anger
案例简介：脆弱的创造者: FCB Brasil为Lions Live创建动画 圣保罗，2020年6月25日 -- 应戛纳狮子的邀请，FCB Global制作了一系列在脆弱时期激发创造力的电影，将于今年在电影节上上映。来自世界各地的 10 个FCB办事处为这项工作做出了贡献，共 13 部电影，其中 2 部由FCB Brasil制作。 第一部是短片《大脑、心脏和内脏》，这是一部 3 分钟的动画，讲述了三个奇怪生物在另一个现实中的故事。每个角色都有独特的个性，他们都必须接受自己的差异，学会相处，才能达到共同的目标。“这部短片背后的想法是展示好主意是从哪里诞生的。它们不仅仅来自我们的头脑。为了有创造力，你需要把思想、心和胃结合在一起。理性、情感和勇气在创意产业中是必不可少的，尤其是在这样脆弱的时代，”FCB巴西执行创意总监法比奥 · 西姆斯解释道。该动画由该机构的新创意制作集团FCB Studio与Studio Tesis合作制作，为期 15 天。 第二部短片是电影《愤怒》的新版本，为创意俱乐部创作，为《狮子现场》改编。这部电影以轻松愉快的语气，探索了我们在创作过程中，在达成一个大想法之前经历的小愤怒。“既然我们谈论的是围绕创造力的脆弱性和情感，愤怒电影就像手套一样合适。但是在这个新版本中，我们超越了广告业，探索了适用于任何创造性职业日常生活的小愤怒，”法比奥 · 西蒙斯说。这部电影是与Vetor和Supersonica合作制作的。 两部电影都是狮子现场活动的一部分，该活动于 6月22日开始，将于 26 日结束。为了获得这些和其他独家内容，例如前几年电影节的讲座和获奖案例研究，只需在lionslive.canneslions.com注册即可。
Anger
案例简介：The Vulnerable Creator: FCB Brasil create animations for Lions Live Sao Paulo, June 25, 2020 – By invitation of Cannes Lions, FCB Global created a series of films that broach creativity in times of vulnerability, to be shown in the Festival this year. Ten FCB offices from around the world contributed to the work, totaling 13 films, of which 2 were made by FCB Brasil. The first is the short film Brain, Heart & Guts, a 3-minute animation that tells the story of three strange creatures in an alternate reality. Each character has a distinct personality, and they all must come to terms with their differences and learn to get along in order to reach a common goal. “The idea behind this short film is to show where good ideas are born. They don’t come from just our minds. In order to be creative, you need to bring together mind, heart, and stomach. Reason, emotion, and courage are essential in the creative industry, especially in such vulnerable times as these,” explains Fábio Simões, FCB Brasil Executive Creative Director. The animation was produced in 15 days by FCB Studio, the new creative production group at the agency, in partnership with Studio Tesis. The second short film is a new version of the film Anger, created for the Creative Club and adapted for Lions Live. In a lighthearted tone, the film explores the small bouts of anger we go through during the creative process, before we reach a big idea. “Since we’re talking about vulnerability and emotions surrounding creativity, the Anger film fit like a glove. But in this new version we went beyond the advertising industry and explored small bouts of anger that apply to everyday life in any creative profession,” says Fábio Simões. The film was made in partnership with Vetor and Supersonica. Both films are part of the Lions Live event, which started on June 22 and will end on the 26th. In order to have access to these and other exclusive content, such as talks and award-winning case studies from the Festival in previous years, simply sign up at lionslive.canneslions.com.
愤怒
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Anger
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基本信息
- 广告战役： #Lions Live-影视-d882#
- 广告品牌： Lions Live
- 发布日期： 2020
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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