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趋势模型
案例简介：描述创意 巴西2018的总统选举将是第一次社交媒体比传统媒体更具影响力，这既是由于用户的指数增长，也是禁止企业向竞选活动捐款的禁令，这大大减少了他们的可用资金。 根据FGV/DAPP的一项研究，在巴西的社交网络上，大约20% 的政治讨论是由机器人发起的。 这些恶意的政治机器人冒充真实用户，以制造人为参与，通常由假新闻支持。 为了让人们意识到这种操纵，Congresso em Foco将一种识别政治机器人的算法与Twitter的流媒体API结合在一起，开发了一个平台，用户可以在该平台上关注并比较这些机器人最推文的主题以及他们对每个新的重大事件的反应与选举有关，直到选举日。 描述执行情况 通过混合识别机器人和Twitter的流媒体API的算法，我们设计了这个实时搜索推文并对收集的数据进行日常分析的平台。 多亏了实时数据，我们不仅仅是解释社交媒体上的政治操纵是如何工作的，而是在它发生的时候展示了它。 人们可以理解机器人如何利用与选举和候选人相关的日常事件来塑造他们在社交网络上的观点。 这些数据可以在我们的平台上实时可视化，并将亮点转换为每日可共享卡，在其中总结了跟踪的活动，以促进对社交网络受众的理解。 设计在这个项目中起着至关重要的作用: 由于竞选活动的想法是向人们展示社交媒体上的政治操纵，因此我们需要一个很酷，易于理解但又简单又快速的设计。它不仅可以在平台的网站上使用，而且可以在我们的可共享卡上使用。
趋势模型
案例简介：Describe the creative idea Brazil’s 2018 presidential election would be the first in which social media would have more influence than traditional media, due both to the exponential growth of users and the ban against corporate donation to campaigns, which sharply reduced the funds available to them. According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create artificial engagement, commonly supported by fake news. To make people aware of this manipulation, Congresso em Foco combined an algorithm that identifies political bots with Twitter’s streaming API, developing a platform on which users could follow and compare the topics most tweeted about by these bots and their response to every new significant event related to the election, up to election day. Describe the execution By mixing an algorithm that identifies bots and Twitter’s streaming API, we designed this platform that searched tweets in real time and conducted daily analyses of the data gathered. Thanks to real-time data, instead of just explaining how the political manipulation on social media works, we showed it while it was happening. People could understand how daily events related to the election and candidates were being used by bots to shape their opinions on social networks. These data could be visualized in real time on our platform, and the highlights were turned into daily shareable cards, in which the activity tracked was summarized, in order to facilitate the understanding for social networks’ audiences. Design played an essential role in this project: as the campaign idea was to show people the political manipulation on social media while it was happening, we needed a cool and simple-to-understand - but easy and fast - design. One that would work not just on the platform’s website, but also on our shareable cards.
Trending Botics
案例简介：描述创意 巴西2018的总统选举将是第一次社交媒体比传统媒体更具影响力，这既是由于用户的指数增长，也是禁止企业向竞选活动捐款的禁令，这大大减少了他们的可用资金。 根据FGV/DAPP的一项研究，在巴西的社交网络上，大约20% 的政治讨论是由机器人发起的。 这些恶意的政治机器人冒充真实用户，以制造人为参与，通常由假新闻支持。 为了让人们意识到这种操纵，Congresso em Foco将一种识别政治机器人的算法与Twitter的流媒体API结合在一起，开发了一个平台，用户可以在该平台上关注并比较这些机器人最推文的主题以及他们对每个新的重大事件的反应与选举有关，直到选举日。 描述执行情况 通过混合识别机器人和Twitter的流媒体API的算法，我们设计了这个实时搜索推文并对收集的数据进行日常分析的平台。 多亏了实时数据，我们不仅仅是解释社交媒体上的政治操纵是如何工作的，而是在它发生的时候展示了它。 人们可以理解机器人如何利用与选举和候选人相关的日常事件来塑造他们在社交网络上的观点。 这些数据可以在我们的平台上实时可视化，并将亮点转换为每日可共享卡，在其中总结了跟踪的活动，以促进对社交网络受众的理解。 设计在这个项目中起着至关重要的作用: 由于竞选活动的想法是向人们展示社交媒体上的政治操纵，因此我们需要一个很酷，易于理解但又简单又快速的设计。它不仅可以在平台的网站上使用，而且可以在我们的可共享卡上使用。
Trending Botics
案例简介：Describe the creative idea Brazil’s 2018 presidential election would be the first in which social media would have more influence than traditional media, due both to the exponential growth of users and the ban against corporate donation to campaigns, which sharply reduced the funds available to them. According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create artificial engagement, commonly supported by fake news. To make people aware of this manipulation, Congresso em Foco combined an algorithm that identifies political bots with Twitter’s streaming API, developing a platform on which users could follow and compare the topics most tweeted about by these bots and their response to every new significant event related to the election, up to election day. Describe the execution By mixing an algorithm that identifies bots and Twitter’s streaming API, we designed this platform that searched tweets in real time and conducted daily analyses of the data gathered. Thanks to real-time data, instead of just explaining how the political manipulation on social media works, we showed it while it was happening. People could understand how daily events related to the election and candidates were being used by bots to shape their opinions on social networks. These data could be visualized in real time on our platform, and the highlights were turned into daily shareable cards, in which the activity tracked was summarized, in order to facilitate the understanding for social networks’ audiences. Design played an essential role in this project: as the campaign idea was to show people the political manipulation on social media while it was happening, we needed a cool and simple-to-understand - but easy and fast - design. One that would work not just on the platform’s website, but also on our shareable cards.
趋势模型
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Trending Botics
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基本信息
- 广告战役： #Congresso em Foco-平面-24c8#
- 广告品牌： Congresso em Foco
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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