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趋势 Botics
案例简介：国会议员 em Foco 监视政治机器人 该倡议由巴西 FCB 发起，将在选举结束时揭示人为的政治参与 圣保罗，2018年9月28日 -- 根据 FGV/DAPP 的一项研究，社交网络上近 20% 的政治讨论受到互联网机器人的影响。这些被称为 “机器人” 的程序假装是真正的用户，并与他们被编程寻找的推特进行大规模互动，创造了人工的政治参与。这种对政治辩论的操纵是对民主和 2018 选举的威胁。面对这一威胁，巴西 FCB 和国会 em Foco 正在推出趋势 Botics。 趋势 Botics 是一个政治机器人活动监视器。通过一个在线平台，用户将能够每天跟踪和比较这些机器人影响的政治问题, 这促使某些主题接触到越来越多的观众并获得相关性。 “这些机器人代表了使用人工智能来促进无知。我们希望人们能够在国家最大的政治讨论中监控这些机器人的行为和数量的增加或减少，如辩论、采访、民意调查结果和许多其他人，”FCB 巴西 CCO 的乔安娜 · 蒙泰罗说。 机器人能够把一个特定的问题变成一种趋势，传播谣言，甚至被用作重要的政治武器。在巴西的 2014 选举和美国的 2016 选举中，使用机器人来影响讨论得到了证明。趋势 Botics 背后的想法是显示一个特定的话题是否因其重要性而变得重要对机器人的干扰, 除了促进就每个议题获得公正的观点之外,这将由国会 em Foco 确保。 对于该网站的创始人西尔维奥 · 科斯塔来说，监控机器人活动将揭示一个对大多数社交网络用户来说仍然模糊不清的主题。“我们想警告社交网络上的人们政治辩论操纵的风险，并展示哪些候选人从这项活动中受益最大，这项活动就像假新闻一样会破坏选举进程, ”他说。 国会议员 em Foco 是一家新闻媒体，提供对国民大会和该国最重要政治事实的无党派报道, 为了帮助读者和选民跟踪当选官员的表现。自 2004年推出以来，它的受众和影响力一直快速增长。根据谷歌分析，它在 2017年被访问了 2360万多次。2009年埃克森奖最佳贡献奖得主，该网站拥有众多独家新闻，经常被其他媒体引用, 包括一些国内外最重要的新闻媒体。 趋势 Botics 将在当前选举结束时监控 bot 活动。
趋势 Botics
案例简介：Congresso em Foco monitors political bots The initiative, created by FCB Brasil, will reveal artificial political engagement through the end of the elections São Paulo, September 28, 2018 – Nearly 20% of all political discussions on social networks are influenced by internet bots, according to a study by FGV/DAPP. These programs, known as “bots,” pretend to be real users and interact massively with the tweets they're programmed to find, creating artificial political engagement. This manipulation of the political debate is a threat to democracy and to the 2018 elections. In face of this threat, FCB Brasil and Congresso em Foco are launching Trending Botics. Trending Botics is a political bot activity monitor. Through an online platform, users will be able to track and compare, on a daily basis, the political issues influenced by these bots, which drive certain topics to reach an ever-greater audience and gain relevance. “These bots represent the use of artificial intelligence to promote ignorance. We want people to be able to monitor the behavior of these bots and the increase or decrease in their numbers during the greatest political discussions in the country, such as debates, interviews, poll results and many others,” says Joanna Monteiro, CCO of FCB Brasil. The bots are capable of turning a specific issue into a trend, spreading rumors and even being used as an important political weapon. The use of bots to influence discussions was proven both in the 2014 elections in Brazil and in the 2016 elections in the U.S. The idea behind Trending Botics is to show whether a specific topic has gained importance due to the interference of bots, in addition to promoting access to an impartial viewpoint on each topic, which will be ensured by Congresso em Foco. For the website’s founder, Sylvio Costa, monitoring bot activity will shed light on a subject that remains obscure to most social network users. “We want to warn people on social networks about the risks of political debate manipulation, and show which candidates are benefiting the most from this activity, which, like fake news, corrupts the electoral process,” he says. Congresso em Foco is a journalistic outlet that provides nonpartisan coverage of the National Congress and the most important political facts in the country, in order to help readers and voters keep track of the performance of elected officials. Its audience and influence have grown rapidly and consistently since it was launched in 2004. According to Google Analytics, it was visited over 23.6 million times in 2017. Winner of the Exxon Award for Best Contribution to the Press in 2009, the website boasts numerous exclusives and is often cited in other media, including some of the most important news outlets in the country and abroad. Trending Botics will monitor bot activity through the end of the current elections.
Trending Botics
案例简介：国会议员 em Foco 监视政治机器人 该倡议由巴西 FCB 发起，将在选举结束时揭示人为的政治参与 圣保罗，2018年9月28日 -- 根据 FGV/DAPP 的一项研究，社交网络上近 20% 的政治讨论受到互联网机器人的影响。这些被称为 “机器人” 的程序假装是真正的用户，并与他们被编程寻找的推特进行大规模互动，创造了人工的政治参与。这种对政治辩论的操纵是对民主和 2018 选举的威胁。面对这一威胁，巴西 FCB 和国会 em Foco 正在推出趋势 Botics。 趋势 Botics 是一个政治机器人活动监视器。通过一个在线平台，用户将能够每天跟踪和比较这些机器人影响的政治问题, 这促使某些主题接触到越来越多的观众并获得相关性。 “这些机器人代表了使用人工智能来促进无知。我们希望人们能够在国家最大的政治讨论中监控这些机器人的行为和数量的增加或减少，如辩论、采访、民意调查结果和许多其他人，”FCB 巴西 CCO 的乔安娜 · 蒙泰罗说。 机器人能够把一个特定的问题变成一种趋势，传播谣言，甚至被用作重要的政治武器。在巴西的 2014 选举和美国的 2016 选举中，使用机器人来影响讨论得到了证明。趋势 Botics 背后的想法是显示一个特定的话题是否因其重要性而变得重要对机器人的干扰, 除了促进就每个议题获得公正的观点之外,这将由国会 em Foco 确保。 对于该网站的创始人西尔维奥 · 科斯塔来说，监控机器人活动将揭示一个对大多数社交网络用户来说仍然模糊不清的主题。“我们想警告社交网络上的人们政治辩论操纵的风险，并展示哪些候选人从这项活动中受益最大，这项活动就像假新闻一样会破坏选举进程, ”他说。 国会议员 em Foco 是一家新闻媒体，提供对国民大会和该国最重要政治事实的无党派报道, 为了帮助读者和选民跟踪当选官员的表现。自 2004年推出以来，它的受众和影响力一直快速增长。根据谷歌分析，它在 2017年被访问了 2360万多次。2009年埃克森奖最佳贡献奖得主，该网站拥有众多独家新闻，经常被其他媒体引用, 包括一些国内外最重要的新闻媒体。 趋势 Botics 将在当前选举结束时监控 bot 活动。
Trending Botics
案例简介：Congresso em Foco monitors political bots The initiative, created by FCB Brasil, will reveal artificial political engagement through the end of the elections São Paulo, September 28, 2018 – Nearly 20% of all political discussions on social networks are influenced by internet bots, according to a study by FGV/DAPP. These programs, known as “bots,” pretend to be real users and interact massively with the tweets they're programmed to find, creating artificial political engagement. This manipulation of the political debate is a threat to democracy and to the 2018 elections. In face of this threat, FCB Brasil and Congresso em Foco are launching Trending Botics. Trending Botics is a political bot activity monitor. Through an online platform, users will be able to track and compare, on a daily basis, the political issues influenced by these bots, which drive certain topics to reach an ever-greater audience and gain relevance. “These bots represent the use of artificial intelligence to promote ignorance. We want people to be able to monitor the behavior of these bots and the increase or decrease in their numbers during the greatest political discussions in the country, such as debates, interviews, poll results and many others,” says Joanna Monteiro, CCO of FCB Brasil. The bots are capable of turning a specific issue into a trend, spreading rumors and even being used as an important political weapon. The use of bots to influence discussions was proven both in the 2014 elections in Brazil and in the 2016 elections in the U.S. The idea behind Trending Botics is to show whether a specific topic has gained importance due to the interference of bots, in addition to promoting access to an impartial viewpoint on each topic, which will be ensured by Congresso em Foco. For the website’s founder, Sylvio Costa, monitoring bot activity will shed light on a subject that remains obscure to most social network users. “We want to warn people on social networks about the risks of political debate manipulation, and show which candidates are benefiting the most from this activity, which, like fake news, corrupts the electoral process,” he says. Congresso em Foco is a journalistic outlet that provides nonpartisan coverage of the National Congress and the most important political facts in the country, in order to help readers and voters keep track of the performance of elected officials. Its audience and influence have grown rapidly and consistently since it was launched in 2004. According to Google Analytics, it was visited over 23.6 million times in 2017. Winner of the Exxon Award for Best Contribution to the Press in 2009, the website boasts numerous exclusives and is often cited in other media, including some of the most important news outlets in the country and abroad. Trending Botics will monitor bot activity through the end of the current elections.
趋势 Botics
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Trending Botics
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基本信息
- 广告战役： #Congresso em Foco-平面-8014#
- 广告品牌： Congresso em Foco
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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