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甜块
案例简介：多亏了巴西调查新闻协会 (Abraji) 和网站congreso em Foco，记者、律师和该国科学界的成员现在有了他们的 “蛋糕”，也可以发推文。Abraji与FCB Brasil及其创意数据部门FCB/SIX合作，设计了独特的蛋糕启发的加密艺术作品，记者和其他职业人士 (包括教育工作者和科学家) 可以在其Twitter个人资料上使用，向追随者表明他们已被该国政府官员封锁。要获得其中一个加密蛋糕，只需登录到专用网站，该网站会检测他们的Twitter帐户是否已被目前在该国担任公职的至少600个人之一阻止-包括总统和副总统，以及各种秘书和国务卿。对于那些被阻止的人，系统会使用不可替代的令牌技术生成一个独特的密码蛋糕，表示它是经过认证的和唯一的。密码蛋糕的形状和成分也传达了特定的信息: 例如，方形蛋糕表示某人已被国会议员阻止，而焦糖糖霜表示他们因反对政治观点而被阻止，而蛋糕的质地表示他们的专业领域 (例如: 生物学家，记者，等)。NFT的帮助创建了一种经过区块链认证的 “数字警察报告”，不仅记录了被封锁的人，还记录了封锁他们的人，以及封锁的原因。一旦注册到区块链，每个NFT都不可能审查或擦除。“SweetBlock” 运动的灵感来自该国报纸将发布的蛋糕食谱，以抗议受到该国压制性军事独裁1964年和1985审查的文章。巴西FCB为Abraji创建的综合广告，类别为: 公共利益，非政府组织。
甜块
案例简介：Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.
SweetBlock
案例简介：多亏了巴西调查新闻协会 (Abraji) 和网站congreso em Foco，记者、律师和该国科学界的成员现在有了他们的 “蛋糕”，也可以发推文。Abraji与FCB Brasil及其创意数据部门FCB/SIX合作，设计了独特的蛋糕启发的加密艺术作品，记者和其他职业人士 (包括教育工作者和科学家) 可以在其Twitter个人资料上使用，向追随者表明他们已被该国政府官员封锁。要获得其中一个加密蛋糕，只需登录到专用网站，该网站会检测他们的Twitter帐户是否已被目前在该国担任公职的至少600个人之一阻止-包括总统和副总统，以及各种秘书和国务卿。对于那些被阻止的人，系统会使用不可替代的令牌技术生成一个独特的密码蛋糕，表示它是经过认证的和唯一的。密码蛋糕的形状和成分也传达了特定的信息: 例如，方形蛋糕表示某人已被国会议员阻止，而焦糖糖霜表示他们因反对政治观点而被阻止，而蛋糕的质地表示他们的专业领域 (例如: 生物学家，记者，等)。NFT的帮助创建了一种经过区块链认证的 “数字警察报告”，不仅记录了被封锁的人，还记录了封锁他们的人，以及封锁的原因。一旦注册到区块链，每个NFT都不可能审查或擦除。“SweetBlock” 运动的灵感来自该国报纸将发布的蛋糕食谱，以抗议受到该国压制性军事独裁1964年和1985审查的文章。巴西FCB为Abraji创建的综合广告，类别为: 公共利益，非政府组织。
SweetBlock
案例简介：Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.
甜块
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SweetBlock
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