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巨大的镜子
案例简介：你有没有问过自己，一个在公立医院走廊里无忧无虑地死去的人是否会受到腐败的谴责？那些因为公共卫生系统的失败而延长预算支付私人健康保险的人呢？一个不能把孩子送进托儿所的家庭呢？没有工作的人？一位企业家由于信心不足而被迫关闭商店？是的，他们都受到腐败的谴责。不管每个巴西公民的个人故事如何，我们有 2.17亿名受害者，在这个国家，很少有人因盗窃公共资源而入狱。 为了引起人们对这个问题的关注，广告公司 Momentum 为报纸 estad ã o 发起了一场特别运动。4月2至8日，位于圣保罗市中心广场 pra ç A da s é 的一面巨大镜子邀请旁观者认识到自己被腐败 “谴责”。这一行动背后的想法是，看到他们的脸，人们意识到他们遭受了挪用政府资金的后果。 这场运动更进一步。除了把这个问题摆在桌面上，它还提供了 # votointeligente (# smartvote) 真正改变的可能性。有了这句格言，该运动鼓励人们获得更多信息，在 10月的选举中，为所有的政府席位选择最佳候选人。
巨大的镜子
案例简介：Have you ever asked yourself if a person dying without care in the hallway of a public hospital is condemned by corruption? What about people who stretch their budget to pay for private health insurance because of the failure of the public health system? And a family who cannot place a child in daycare? Someone without a job? An entrepreneur forced to close shop due to a crisis caused by low confidence? Yes, all of them are condemned by corruption. Regardless of the individual story of each Brazilian citizen, we have 217 million victims in a country where few are in jail paying for the crime of pocketing public resources. To call attention to the issue, advertising agency Momentum created a special campaign for newspaper Estadão. A huge mirror set at Praça da Sé, a square in the heart of São Paulo City, on April 2-8, invites onlookers to recognize themselves as “condemned” by corruption. The idea behind the action is that, seeing their faces, people realize that they suffer the consequences of the embezzlement of government funds. The campaign goes even further. In addition to putting the issue on the table, it presents the possibility of real change with #votointeligente (#smartvote). With this motto, the campaign encourages people to get more information to choose the best candidate for all government seats out for grabs in the October elections.
Huge Mirror
案例简介：你有没有问过自己，一个在公立医院走廊里无忧无虑地死去的人是否会受到腐败的谴责？那些因为公共卫生系统的失败而延长预算支付私人健康保险的人呢？一个不能把孩子送进托儿所的家庭呢？没有工作的人？一位企业家由于信心不足而被迫关闭商店？是的，他们都受到腐败的谴责。不管每个巴西公民的个人故事如何，我们有 2.17亿名受害者，在这个国家，很少有人因盗窃公共资源而入狱。 为了引起人们对这个问题的关注，广告公司 Momentum 为报纸 estad ã o 发起了一场特别运动。4月2至8日，位于圣保罗市中心广场 pra ç A da s é 的一面巨大镜子邀请旁观者认识到自己被腐败 “谴责”。这一行动背后的想法是，看到他们的脸，人们意识到他们遭受了挪用政府资金的后果。 这场运动更进一步。除了把这个问题摆在桌面上，它还提供了 # votointeligente (# smartvote) 真正改变的可能性。有了这句格言，该运动鼓励人们获得更多信息，在 10月的选举中，为所有的政府席位选择最佳候选人。
Huge Mirror
案例简介：Have you ever asked yourself if a person dying without care in the hallway of a public hospital is condemned by corruption? What about people who stretch their budget to pay for private health insurance because of the failure of the public health system? And a family who cannot place a child in daycare? Someone without a job? An entrepreneur forced to close shop due to a crisis caused by low confidence? Yes, all of them are condemned by corruption. Regardless of the individual story of each Brazilian citizen, we have 217 million victims in a country where few are in jail paying for the crime of pocketing public resources. To call attention to the issue, advertising agency Momentum created a special campaign for newspaper Estadão. A huge mirror set at Praça da Sé, a square in the heart of São Paulo City, on April 2-8, invites onlookers to recognize themselves as “condemned” by corruption. The idea behind the action is that, seeing their faces, people realize that they suffer the consequences of the embezzlement of government funds. The campaign goes even further. In addition to putting the issue on the table, it presents the possibility of real change with #votointeligente (#smartvote). With this motto, the campaign encourages people to get more information to choose the best candidate for all government seats out for grabs in the October elections.
巨大的镜子
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Huge Mirror
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