Warboard|短视频|广告营销案例【ADGuider广告指南】

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Warboard

案例简介：Estad ã o 是一家巴西报纸，坚信信息是改变的第一步。2018 年是巴西的选举年，埃斯塔多想提醒选民注意一个没有人谈论的荒谬现实: 这个国家不断增加的暴力。在巴西，每 10 分钟就有 1 人被暗杀。洞察力非常简单: 将巴西的暴力死亡人数与正式处于战争状态的国家进行比较。我们选择了在 estad ã o 新闻中出现更频繁的国家，如叙利亚、伊拉克、阿富汗和缅甸, 并把他们暴力死亡的绝对数字与巴西同期的数字并列。巴西每次都领先。

Warboard

案例简介：Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.