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街头兽医
案例简介:写一份关于数字或环境执行或活动中发生的事情的简短摘要。 法国有超过 730万只狗,作为宠物的热情支持者,普里纳希望确保它们都过上幸福健康的生活,这意味着良好的饮食,定期和兽医一起检查。不幸的是,法国 16% 的养狗人没有带他们的狗去做年度检查,这意味着有 100万多只狗没有得到他们需要的医疗护理,普里纳想改变这一点。 告诉陪审团作品的动画/互动/动态部分。 战略的主要来源 法国 730万只狗 (Kantar 2016) 16% 的狗主人每年带他们的狗去看兽医不到一次 (Wamiz,2017) 59% 的动物患有已知通过适当的营养治疗得到改善的疾病。 (美国动物医院协会)
街头兽医
案例简介:Write a short summary of what happens in the digital or ambient execution or campaign. There are over 7.3 million dogs in France, and as a passionate supporter of pets, Purina wants to make sure they all live happy and healthy lives, which means a good diet, and regular check-ups with the vet. Unfortunately, 16% of dog owners in France aren’t taking their dogs for an annual check up, meaning there are over 1 million dogs not getting the medical attention they need, Purina wanted to change that. Tell the jury about the animated/interactive/dynamic component of the work. Key Sources for the Strategy 7.3 million dogs in France (Kantar 2016) 16% of dog owners take their dog to the vet less than once per year (Wamiz, 2017) 59% of animals had a condition known to be improved with proper nutritional therapy. (American Animal Hospital Association)
Street-Vet
案例简介:写一份关于数字或环境执行或活动中发生的事情的简短摘要。 法国有超过 730万只狗,作为宠物的热情支持者,普里纳希望确保它们都过上幸福健康的生活,这意味着良好的饮食,定期和兽医一起检查。不幸的是,法国 16% 的养狗人没有带他们的狗去做年度检查,这意味着有 100万多只狗没有得到他们需要的医疗护理,普里纳想改变这一点。 告诉陪审团作品的动画/互动/动态部分。 战略的主要来源 法国 730万只狗 (Kantar 2016) 16% 的狗主人每年带他们的狗去看兽医不到一次 (Wamiz,2017) 59% 的动物患有已知通过适当的营养治疗得到改善的疾病。 (美国动物医院协会)
Street-Vet
案例简介:Write a short summary of what happens in the digital or ambient execution or campaign. There are over 7.3 million dogs in France, and as a passionate supporter of pets, Purina wants to make sure they all live happy and healthy lives, which means a good diet, and regular check-ups with the vet. Unfortunately, 16% of dog owners in France aren’t taking their dogs for an annual check up, meaning there are over 1 million dogs not getting the medical attention they need, Purina wanted to change that. Tell the jury about the animated/interactive/dynamic component of the work. Key Sources for the Strategy 7.3 million dogs in France (Kantar 2016) 16% of dog owners take their dog to the vet less than once per year (Wamiz, 2017) 59% of animals had a condition known to be improved with proper nutritional therapy. (American Animal Hospital Association)
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