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发烧
案例简介：描述/概要 摘要 无价是我们最重要的资产，Larry Flannigan CMO MasterCard 说。在过去的 7 年里，在 35 个欧洲市场，无价运动已经将当地的传统品牌迁移到万事达卡，缩小了与主要竞争对手的认识和偏好差距, 帮助增加了使用信用卡的交易量，收入增长了 42%。它在关键竞争对手和市场的增长中表现不佳，通过几个沟通渠道工作, 进入大众文化，现在被华尔街视为公司首次公开募股前估值的关键资产。
发烧
案例简介：Description / Synopsis SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
Fever
案例简介：描述/概要 摘要 无价是我们最重要的资产，Larry Flannigan CMO MasterCard 说。在过去的 7 年里，在 35 个欧洲市场，无价运动已经将当地的传统品牌迁移到万事达卡，缩小了与主要竞争对手的认识和偏好差距, 帮助增加了使用信用卡的交易量，收入增长了 42%。它在关键竞争对手和市场的增长中表现不佳，通过几个沟通渠道工作, 进入大众文化，现在被华尔街视为公司首次公开募股前估值的关键资产。
Fever
案例简介：Description / Synopsis SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
发烧
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Fever
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基本信息
- 广告战役： #万事达-影视-4189#
- 广告品牌： 万事达
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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