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普瑞纳-街头兽医
案例简介：麦肯·巴黎 (McCann Paris) 利用了狗在街上撒尿的自然行为，并利用户外媒介的放置为每个人提供了更好的体验。虽然数字广告牌变得越来越先进，对天气、触觉、时间和运动做出反应，但它们从未对狗的尿液做出反应，而它们经常接触到这些尿液。街头兽医通过整合该技术来分析狗的尿液并将广告牌转变为街头实验室，从而提高了这种媒介，从而提醒了狗主人参观兽医。
普瑞纳-街头兽医
案例简介：McCann Paris took advantage of the natural behaviour of dogs peeing on the streets, and used the placement of the outdoor medium to deliver a better experience for everyone. While digital billboards are becoming more advanced, reacting to weather, touch, time, and motion, they’ve never reacted to dogs’ urine, which they often come in contact with. Street-Vet elevated this medium by integrating the technology to analyse the dogs’ urine and transform a billboard into a street laboratory, serving as an important reminder for dog owners to visit the vet.
PURINA – Street Vet
案例简介：麦肯·巴黎 (McCann Paris) 利用了狗在街上撒尿的自然行为，并利用户外媒介的放置为每个人提供了更好的体验。虽然数字广告牌变得越来越先进，对天气、触觉、时间和运动做出反应，但它们从未对狗的尿液做出反应，而它们经常接触到这些尿液。街头兽医通过整合该技术来分析狗的尿液并将广告牌转变为街头实验室，从而提高了这种媒介，从而提醒了狗主人参观兽医。
PURINA – Street Vet
案例简介：McCann Paris took advantage of the natural behaviour of dogs peeing on the streets, and used the placement of the outdoor medium to deliver a better experience for everyone. While digital billboards are becoming more advanced, reacting to weather, touch, time, and motion, they’ve never reacted to dogs’ urine, which they often come in contact with. Street-Vet elevated this medium by integrating the technology to analyse the dogs’ urine and transform a billboard into a street laboratory, serving as an important reminder for dog owners to visit the vet.
普瑞纳-街头兽医
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PURINA – Street Vet
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