案例简介：2014年5月，格拉斯哥艺术学院被大火摧毁。它是英国最具标志性的建筑之一，也是一所著名艺术学校的所在地。为了筹集修复资金，毫无价值的火灾碎片被发送给世界著名的艺术家，这样他们就可以为佳士得的展览和随后的拍卖创作艺术品。在三天时间里，10,000 名参观者参加了展览，706,438 人被筹集到重建该机构。

案例简介：In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to a renowned art school. To raise funds for a restoration, worthless fire debris was sent to world-famous artists so they could create works of art for an exhibition and subsequent auction at Christie's. In three days, 10,000 visitors attended the show, while £706,438 was raised to rebuild the institution.

从灰烬到艺术 | Ash to Art

案例简介：2014年5月，格拉斯哥艺术学院被大火摧毁。它是英国最具标志性的建筑之一，也是一所著名艺术学校的所在地。为了筹集修复资金，毫无价值的火灾碎片被发送给世界著名的艺术家，这样他们就可以为佳士得的展览和随后的拍卖创作艺术品。在三天时间里，10,000 名参观者参加了展览，706,438 人被筹集到重建该机构。

从灰烬到艺术 | Ash to Art

案例简介：In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to a renowned art school. To raise funds for a restoration, worthless fire debris was sent to world-famous artists so they could create works of art for an exhibition and subsequent auction at Christie's. In three days, 10,000 visitors attended the show, while £706,438 was raised to rebuild the institution.

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从灰烬到艺术 | Ash to Art

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