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维多利亚报纸
案例简介：奴隶制被视为过去的东西，很久以前就被废除了。我们想向伦敦人传达一点变化。多达 5,000 人在伦敦工作，条件让人想起查尔斯 · 狄更斯的小说。由于奴隶制是一个 “隐藏” 的问题，我们决定写一个 “曝光”, 但是模糊了过去和现在之间的界限，强调奴隶继续以我们祖先认为是非法的方式工作。这份四页的维多利亚画报被放在《星期日电讯报》的 100,000 份拷贝中，并被发送到目标邮件列表中。
维多利亚报纸
案例简介：Slavery is seen as something from the past, abolished long ago. We wanted to communicate to Londoners that little has changed. Up to 5,000 people in London are made to work under conditions reminiscent of a Charles Dickens novel. Since slavery is a ‘hidden’ problem, we decided to write an ‘expose’, but blur the boundaries between the past and present to emphasise that slaves continue to work in a way that our ancestors would think had been outlawed. The four-page Victorian illustrated newspaper was placed inside 100,000 copies of the ‘The Sunday Telegraph’ and sent to a targeted mailing list.
Victorian Newspaper
案例简介：奴隶制被视为过去的东西，很久以前就被废除了。我们想向伦敦人传达一点变化。多达 5,000 人在伦敦工作，条件让人想起查尔斯 · 狄更斯的小说。由于奴隶制是一个 “隐藏” 的问题，我们决定写一个 “曝光”, 但是模糊了过去和现在之间的界限，强调奴隶继续以我们祖先认为是非法的方式工作。这份四页的维多利亚画报被放在《星期日电讯报》的 100,000 份拷贝中，并被发送到目标邮件列表中。
Victorian Newspaper
案例简介：Slavery is seen as something from the past, abolished long ago. We wanted to communicate to Londoners that little has changed. Up to 5,000 people in London are made to work under conditions reminiscent of a Charles Dickens novel. Since slavery is a ‘hidden’ problem, we decided to write an ‘expose’, but blur the boundaries between the past and present to emphasise that slaves continue to work in a way that our ancestors would think had been outlawed. The four-page Victorian illustrated newspaper was placed inside 100,000 copies of the ‘The Sunday Telegraph’ and sent to a targeted mailing list.
维多利亚报纸
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Victorian Newspaper
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