Ash to Art|户外|广告营销案例【ADGuider广告指南】

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灰到艺术

案例简介：2014年5月，格拉斯哥艺术学院被大火摧毁。它是英国最具标志性的建筑之一，也是最成功的艺术学校的所在地。这座建筑本身就是一件艺术品。不幸的是，大火摧毁了麦金托什图书馆，这是世界上最著名的新艺术主义室内设计之一，也是苏格兰建筑师查尔斯 · 雷尼 · 麦金托什的杰作。格拉斯哥艺术学院是一个国际知名的机构，特纳奖 (英国最负盛名的当代艺术奖) 的获奖者比任何其他学校都多。火灾发生后，学校从英国政府那里得到的财政帮助有限，需要一个变革性的想法来为重建筹集资金和宣传。

灰到艺术

案例简介：In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to its most successful art school. The building itself was a work of art. Tragically, the fire destroyed the Mackintosh Library, one of the world’s most famous Art Nouveau interiors and the masterpiece of visionary Scottish architect Charles Rennie Mackintosh. The Glasgow School of Art is an internationally renowned institution and has produced more winners of the Turner Prize (the UK’s most prestigious contemporary art prize) than any other school. After the fire, the School received limited financial help from the UK government and needed a transformational idea to raise funds and publicity for the rebuild.