J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ – a social experiment designed to discover whether people value their friendship or family relationship more than money.Johan van der Zanden, head of communication and brand experience at ING Netherlands and Belgium, said: "Money is more than just a means of payment, it can help you achieve your goals - but it can also put a relationship out of balance. With Love Beats Money we have brought people back in touch with each other and tried to give them some new insights."The couples are now reunited and fortunately they are all happy about this. Of course love is more important than money. We’re aiming to inspire and touch people with this film.CreditsAGENCY CREDITS:J. WALTER THOMPSON AMSTERDAMCREATIVES: Amiran Yaghout, Bas KorstenEXECUTIVE CREATIVE DIRECTOR: Bas KorstenBUSINESS DIRECTOR: Alewijn DekkerPRODUCER: Dorine de WildeCLIENT CREDITSING Nederland: Iris Fokkema, Thijs Jaski, Mirjam Smit, Marc SmuldersPRODUCTIONPRODUCTION COMPAGNY: Holy FoolsDIRECTOR: Susanne OpstalPRODUCER: Frank de Kok, Wikke van den Burg, Defne AnitEDITOR: Tim WijbengaSOUND/MUSIC: Eren Önsoy