J Walter Thompson Melbourne has brought to life the Aussie Italian Nonna with an undeniable passion for Italian food in a new campaign for Leggo’s sauces. Aimed at getting Italian food back on the table, the new brand platform entitled ‘Have you Eaten?’ showcases the wit, charm and unconventional logic of a Calabrian matriarch who stars throughout a range of executions.It comprises four TVCs, OOH, Radio, plus activation with retailers to bring Nonna to life in store.Director Alyssa McClelland cast far and wide for the starring Nonna, starting her story in the 30-second launch TVC where she shares her philosophy about life and food. This will be followed by another 30 second TVC, where Nonna dances in her kitchen as she cooks with Leggo’s – lost in the moment and revealing all the love and passion that goes into Italian cooking. The remaining 15-second spots are built around specific Leggo’s products, yet continue to provide insights into Nonna’s life and world view.CreditsClient: SimplotAgency: JWT MelbourneProduction Company: FinchDirector: Alyssa McClellandMusic: Level 2 / Electric DreamsMedia: InitiativeExecutive Creative Director: Kieran AntillCreative Directors: Jess Lilley & Jim WalshArt Director: Monica PlacellaCopy Writer: Katie MooreSenior Planner: Brigitte BayardGroup Account Director: Jessica JohnsonSenior Account Manager: Lizzie BarclayProducer: Katherine Muir