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林德曼: 墨尔本J.沃尔特·汤普森的微笑故事
案例简介:
林德曼: 墨尔本J.沃尔特·汤普森的微笑故事
案例简介:
Lindeman's: Smile Stories by J. Walter Thompson Melbourne
案例简介:
Lindeman's: Smile Stories by J. Walter Thompson Melbourne
案例简介:
林德曼: 墨尔本J.沃尔特·汤普森的微笑故事
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Lindeman's: Smile Stories by J. Walter Thompson Melbourne
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Lindeman’s and J Walter Thompson Melbourne have created an integrated campaign that shows it has searched the world to discover what makes people smile. The idea is to show universally relatable stories of friendship and positivity.The campaign also aims to show off Lindeman’s global popularity in over 100 countries, sitting across digital, still and video/TVC, in-store activation and limited edition bottles.The campaign provides a snapshot of people from all walks of life, capturing candid interactions and the moments that make them smile. CreditsCreative Director: Tim HolmesSenior Writer: Michael MulcahySenior Designer: Chris LewisDesigner: Monica PlacellaAgency producer: Lauren NapthinePlanning: Simon McCruddenAccount Management: Peter Randeria, Paulina Embart, Rose Dwyer
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