J Walter Thompson Sydney, H+K Strategies and Banana Boat have teamed up to create an innovative and informative new campaign aimed at educating families on how to protect themselves in the sun.It launches with a children’s book as its centrepiece but with a unique twist. Printed using UV activated ink, elements of the story and lead character ‘The Sizzledodge’ only appear when exposed to the sun, delivering key parts of the message. The character also stars in a supporting digital advertising campaign created by Webling.CreditsCreative agency – J Walter Thompson SydneyExecutive Creative Director – Simon LangleyGroup Digital Creative Director – Jay MorganSenior Art Director – Dylan SoopramaniaSenior Writer – Steven HeyPrint Producer –Lil Davidson / Anastasia Nielsen /Illustrator – David FollettStrategic Planner – Carly YancoGroup Account Director – Bruce PywellAccount Manager – Alexandra TaurianSocial Media Manager – Michaela UptonPR – H+K - Laura BaretteDigital – Webling