Aimed at lightening the load for families and to get children actively playing, Peggy informs users of the best time to do the washing according to a range of weather indicators. Taking familiar design cues from a vintage timber peg, it can monitor fluctuations in temperature, humidity and UV sunlight.Peggy also takes the macro weather data available from weather forecasting services and combines them with micro weather data to provide accurate drying times and weather indicators relative to your family home. Peggy then notifies families of these changes and updates via push notifications, in a bid to free them up for the moments that really matter. CreditsAgency: J. Walter Thompson SydneySimon Langley - Executive Creative DirectorJay Morgan – Group Digital Creative DirectorWill Edwards & Chris Badger – Creative Team / Associate Creative Directors Angela Morris – Executive Planning DirectorCarly Yanco – Senior PlannerMilly Hall – Group Account DirectorIsabelle Udall – Account ManagerInnovation Manager – Michaela UptonProducer - Ellen FraserPeggy Prototype & App development – Streaker Digital Delivery Director – Elicia Varley Senior Designer – Alex Eather Print Producer – Anastasia Nielsen Producers – Anastasia Nielsen & Niki Bentley Editor - Kel Gronow