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OMO-联合利华: J的真实游戏实验。沃尔特 · 汤普森悉尼
案例简介：
OMO-联合利华: J的真实游戏实验。沃尔特 · 汤普森悉尼
案例简介：
OMO - Unilever: The Real Play Experiment by J. Walter Thompson Sydney
案例简介：
OMO - Unilever: The Real Play Experiment by J. Walter Thompson Sydney
案例简介：
OMO-联合利华: J的真实游戏实验。沃尔特 · 汤普森悉尼
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OMO - Unilever: The Real Play Experiment by J. Walter Thompson Sydney
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OMO, Australia’s leading laundry detergent brand, with its Dirt is Good mission, has ignited the “real play” social debate via The Real Play Experiment; an online video created by J. Walter Thompson which highlights the benefits of letting kids play freely and experience life to better prepare them for the future. The online marketing campaign, launched with a four-minute YouTube video, is supported by partnerships with women’s lifestyle website Mamamia, and Dr Suzy Green from the Positivity Institute and a PR campaignCreditsClient: UnileverCreative Agency: J. Walter Thompson SydneyProduction Company: Syndicate FilmsPost Production (grade and online): White ChocolateSound Studio: Smith and WesternPR Agency: ZingMedia Agency: PHD
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