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Sofy: 无法逃脱-墨尔本J. Walter Thompson的示威游行
案例简介：
Sofy: 无法逃脱-墨尔本J. Walter Thompson的示威游行
案例简介：
Sofy: No Escape - Demonstrations by J. Walter Thompson Melbourne
案例简介：
Sofy: No Escape - Demonstrations by J. Walter Thompson Melbourne
案例简介：
Sofy: 无法逃脱-墨尔本J. Walter Thompson的示威游行
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Sofy: No Escape - Demonstrations by J. Walter Thompson Melbourne
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Sofy has created an innovation in its sanitary pads but, knowing that people aren't very interested in this, they decided to take a humorous approach to the demonstration.Alongside J. Walter Thompson Melbourne, the brand created TV spots that helped to show what the technology does in a different manor - via a padded cell.CreditsClient: UnicharmSenior Brand Manager: Debra SmithAgency: J Walter Thompson MelbourneExecutive Creative Director: Kieran AntillCreative Director: Tim HolmesAssociate Creative Director: Jess LilleyArt Director: Lucy LoganCopywriter: Holly BurgessSenior Producer: Christina DessGroup Account Director: Sue CollierAccount Manager: Georgia PascoeStrategic Planner: Celeste WhitelawProduction: Exit FIlmsDirector: Christopher HillDOP: Edward GoldnerArt Director: Jackson DickieProducer: Renae BegentEditor: J Walter Thompson – Dave WadeSound: Production Alley - Nic Buchanan
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