Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year.Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm.As the supermarket’s brand line and strategic mission is to ‘Eat Well’ – the Christmas twist on this line was to ‘Eat Well Together’. The aim was to make this come to life in an inclusive way that anyone and everyone in the Netherlands could relate to. This led J. Walter Thompson Amsterdam to focus on a co-parenting family, and to tell the tale of a little girl with separated parents.CreditsAgency: J. Walter Thompson AmsterdamCreative Partner: Bas KorstenExecutive Creative Director: Marcel HartogConcept: Chris Sant, Dieuwer BulthuisArt: Chris Sant, Gerard FoekemaCopy: Dieuwer BulthuisExecutive StrategyDirector: Daan de RaafStrategist: Lex NoteboomBusiness Director: Budi Gonzalez de ChavesScreen Director: Marloes van den BergSenior Concept Producer: Charlene ThomasPR Director: Jessica Hartley Client:PLUS Supermarket ManagerFormula & Communication Manager: Bas SnetselaarMarketing Communication Manager: Cecile van den HeuvelCampaign Manager: Lydia van den BrandhofCampaign manager ad interim: Pauline EffernCorporate Comms Manager: Ingeborg Biemans- PosthumusProduction Company: Pink RabbitDirectors: Ismael & BashaCinematography: Martijn BroekhuizenPost production & Visual Effects: Captcha!Editor: MRTN edit boutiqueMusic: The Cinematic Orchestra - To Build A HomeWritten by: Jason Swinscoe, Philip Jonathan France, Stella Page, Dominic Smith, Patrick WatsonPublished by: Ninja Tune/Kobalt/Cloud 9Music Supervision: Amp.AmsterdamSound: Lab 3, Jeroen van GesselMedia: Initiative Amsterdam