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三八妇女节
案例简介：2018 年，土耳其 ING 银行希望通过其特殊日子的沟通来强调土耳其的性别不平等问题。由于该品牌是土耳其的 # HeForShe 大使，我们有权谈论这些问题。我们从 3月8日世界妇女节交流开始了这种方法。我们想强调土耳其妇女对日常不平等的无限勇气，因此在一张年轻运动员的照片中，我们发现自己是这种勇气的象征: Havva Ergel 申请并独自站立,在第五届国际田径锦标赛仪式上，土耳其国旗没有得到任何国家的支持，并赢得了铜牌。我们的视频从她开始，展示了几个来自全国不同行业的女性，她们互相支持对方实现更多目标的勇气。该视频在数字和传统平台上都有 21 米的触角和 9 米的浏览量。
三八妇女节
案例简介：On 2018 ING Bank Turkey wanted to underline the gender inequality problem in Turkey via its special days communication. Since the brand is a #HeForShe ambassador in Turkey we had the claim to talk about the issues.We started this approach with 8th March World Women’s Day communication. We wanted to underline the infinite courage of Turkish women against everyday inequalities thus found ourselves a symbol of this courage in a young athlete’s photo: Havva Ergel applying and standing alone, without any state support during 5th International Athletics Tournament ceremony with Turkish flag and winning her bronze medal.Our video starts with her and shows several women from all over the country from different walks of life that supports each other’s courage to achieve more.The video had 21M reach and 9M of views in both digital and traditional platforms.
International Women's Day
案例简介：2018 年，土耳其 ING 银行希望通过其特殊日子的沟通来强调土耳其的性别不平等问题。由于该品牌是土耳其的 # HeForShe 大使，我们有权谈论这些问题。我们从 3月8日世界妇女节交流开始了这种方法。我们想强调土耳其妇女对日常不平等的无限勇气，因此在一张年轻运动员的照片中，我们发现自己是这种勇气的象征: Havva Ergel 申请并独自站立,在第五届国际田径锦标赛仪式上，土耳其国旗没有得到任何国家的支持，并赢得了铜牌。我们的视频从她开始，展示了几个来自全国不同行业的女性，她们互相支持对方实现更多目标的勇气。该视频在数字和传统平台上都有 21 米的触角和 9 米的浏览量。
International Women's Day
案例简介：On 2018 ING Bank Turkey wanted to underline the gender inequality problem in Turkey via its special days communication. Since the brand is a #HeForShe ambassador in Turkey we had the claim to talk about the issues.We started this approach with 8th March World Women’s Day communication. We wanted to underline the infinite courage of Turkish women against everyday inequalities thus found ourselves a symbol of this courage in a young athlete’s photo: Havva Ergel applying and standing alone, without any state support during 5th International Athletics Tournament ceremony with Turkish flag and winning her bronze medal.Our video starts with her and shows several women from all over the country from different walks of life that supports each other’s courage to achieve more.The video had 21M reach and 9M of views in both digital and traditional platforms.
三八妇女节
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International Women's Day
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基本信息
- 广告战役： #International Women's Day#
- 广告品牌： ING Bank Turkey
- 发布日期： 2019-02-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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