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4月23日全国城市化和儿童节
案例简介:2018 年,土耳其 ING 银行希望通过其特别日的沟通来强调土耳其的性别不平等问题。由于该品牌是土耳其的 # HeForShe 大使,我们有权谈论这些问题。对于 4月23日的全国城市和儿童日,我们想强调性别角色对儿童的影响,这些角色是父母和老师不情愿强加给他们的。为了触及这个敏感的问题,我们选择了一个积极的方法,通过让孩子们说出他们自己的梦想和想要一个平等的未来来展示这个问题。grown-ups.Our 视频有 30 米的触角,165 米的参与, 20 米的视野 (在 YouTube 的前 3 天有 6 米的视野),273 K 的反应和 36K 的份额。除了这些数字之外; 政府官员、新闻主播和影响者分享了我们的视频。
4月23日全国城市化和儿童节
案例简介:On 2018 ING Bank Turkey wanted to underline the gender inequality problem in Turkey via its special days communications. Since the brand is a #HeForShe ambassador in Turkey we had the claim to talk about these issues.For 23rd April National Sovereignity and Children Day we wanted to underline the effects of gender roles on children that unwillingly imposed by their parents and teachers.In order to touch this sensitive issue we chose a positive approach and show this probem via letting the children tell their own dreams and want an equal future from the grown-ups.Our video had 30M reach, 165M of engagement, 20M of view (6M views on the first 3 days on YouTube), 273K reaction and 36K of share. Additional to these numbers; government officials, news anchors and influencers shared our video.
23rd April National Sovereignity and Children Day
案例简介:2018 年,土耳其 ING 银行希望通过其特别日的沟通来强调土耳其的性别不平等问题。由于该品牌是土耳其的 # HeForShe 大使,我们有权谈论这些问题。对于 4月23日的全国城市和儿童日,我们想强调性别角色对儿童的影响,这些角色是父母和老师不情愿强加给他们的。为了触及这个敏感的问题,我们选择了一个积极的方法,通过让孩子们说出他们自己的梦想和想要一个平等的未来来展示这个问题。grown-ups.Our 视频有 30 米的触角,165 米的参与, 20 米的视野 (在 YouTube 的前 3 天有 6 米的视野),273 K 的反应和 36K 的份额。除了这些数字之外; 政府官员、新闻主播和影响者分享了我们的视频。
23rd April National Sovereignity and Children Day
案例简介:On 2018 ING Bank Turkey wanted to underline the gender inequality problem in Turkey via its special days communications. Since the brand is a #HeForShe ambassador in Turkey we had the claim to talk about these issues.For 23rd April National Sovereignity and Children Day we wanted to underline the effects of gender roles on children that unwillingly imposed by their parents and teachers.In order to touch this sensitive issue we chose a positive approach and show this probem via letting the children tell their own dreams and want an equal future from the grown-ups.Our video had 30M reach, 165M of engagement, 20M of view (6M views on the first 3 days on YouTube), 273K reaction and 36K of share. Additional to these numbers; government officials, news anchors and influencers shared our video.
4月23日全国城市化和儿童节
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23rd April National Sovereignity and Children Day
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基本信息
- 广告战役: #23rd April National Sovereignity and Children Day#
- 广告品牌: ING Bank Turkey
- 发布日期: 2019-02-01
- 行业领域: 保险 , 商务服务 , 金融/证券
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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