Rest in Grease|海报/平面|广告营销案例【ADGuider广告指南】

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在油脂中休息

案例简介：ScriptInEnglish 推特手指在温迪斯 [诗 1] 冷与流动，但肉不是霜说我太自鸣得意，但我不能让他们远离我温迪在这件事上, 你可以看到我太俏皮的标签传奇，我不能让假货远离我 [合唱团]谁在他们的酱汁中发出了鼻音，谁发出了如此猛烈的响声，谁发出了味道，请把你的声音打出来，是的，我正在烤他们所有人, 没有名字，所以停止它 [诗 2] 你最好停止它,我看到你在策划 tryna 想知道我们是如何得到这个家伙的，花了很多时间, 我甚至不能站在前面，我想要这个现场的人，他们说他们爱我们，因为我们为你服务，不是男人，这是怎么回事？在干旱中，你在推特上为一些有影响力的顾客发牢骚，他们毫无疑问地爱我想知道你的名字重复你的股票,看起来耗尽了你的波, 刚刚退出游戏需要一个新的领导者。游戏给了它新的意义。温迪从哥伦布出来，所以醒来的时候看到她不得不走出推特，只是为了给我的粉丝留下一些东西实施 Wendy's 成功的关键是保持嘻哈艺术家之旅的真实性，首先在流媒体档案上免费发布音乐，并简单地要求人们倾听。我们从未将音乐定位为品牌内容; 我们告诉我们的追随者专辑已经推出，其余的都是他们做的。广播电台播放这种音乐的唯一原因是因为顾客要求，电台经理觉得这种节拍和歌词与老牌嘻哈艺术家不相上下。 EntrySummary 温迪的推特以其时髦的语气而闻名，抨击餐饮业的竞争对手，我们的许多推特互动出现在歌曲中。温迪的关键品牌股票，如 Baconator，甚至最近的竞选成功故事，如 # nuggsforcarter，也出现在歌词中。更进一步，我们包括说唱流行文化的参考资料，如杰伊-Z 的 “4: 44” 专辑，这恰好是温迪的价值餐的名字, 德雷克的 “扳机手指”，我们用 “推特手指” 来解释。” 简要解释这个音频执行的曲目让温迪的社交声音栩栩如生，并为温迪提供了一个将最近的推特互动和说唱战带到嘻哈空间的场所。温迪的《感觉嘻哈》是表达他们声音的最佳流派 -- 新鲜牛肉无缝地翻译成说唱牛肉的世界是很自然的。通过将 @ Wendys 推特手柄变成录音艺术家，Wendy's 通过富有感染力的节拍和与该品牌许多核心股票的诙谐抒情联系，与我们的客户和追随者产生了新的关联。

在油脂中休息

案例简介：ScriptInEnglish TWITTER FINGERS at Wendys [VERSE 1] Cold with the flows but the meat ain’t frosty Say I’m too smug but I can’t keep them off me Wendy in this thing, you can see I’m too saucy Hashtag legend, I can’t keep the fakes up off me [CHORUS] Who got the twang up in they sauce, yeah Who got the thangs that hit so hard, yeah Who got the flavor, please pumps ya breaks, yeah I’m grilling them all, ain’t taking no names so stop it [VERSE 2] You better stop it, see falling off is not an option I see you plotting tryna wonder how we got this poppin’ It took a lot man, I can’t even front I want this spot man They say they love us ‘cause we serving everything you not man What’s that about? You twitter beefing for some clout Yo’ customers in a drought They loving me with no doubt I’m sellin in large amounts You shoulda just took this route Thinking you could wing it They stopped shopping with ya No wonder your names repeat it Yo’ stock, looking depleted Yo’ wave, is just receding The game need a new leader The game gave it new meaning Wendy from out Columbus so wake up its time to see her Had to step outside of Twitter just to leave my fans with something Implementation The key to success for Wendy’s was staying authentic to the hip-hop artist journey by first launching the music for free on streaming profiles and simply asking people to listen. We never positioned the music as a piece of branded content; we told our followers the album had launched, and they did the rest. The only reason radio stations played the music is because customers requested it and station managers felt the beats and lyrics were on par with established hip-hop artists. EntrySummary Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.” BriefExplanation The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.