Rest in Grease|短视频|广告营销案例【ADGuider广告指南】

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在油脂中休息

案例简介：ScriptInEnglish 其余的油脂在温迪斯 [简介] 你不会简单地把工作 [诗】红头的猪尾巴最好检查评分，这些饭菜出售现在这样就好了真巧我条冷好抓毛衣你挡住了我的 twitter 不争吵现在检查我的饲料和 yo' 眼睛 swellin' 你喜欢吗？这些直接事实想要采取强劲有力，但我们不想要回我的老板小鸡所以他们讨厌的男孩，我们尝试你的食物，那里的味道？你数月。-你开玩笑为什么 yo' 冰淇淋机都打破了？为什么 yo' 穿越总是慢？为什么 yo' 创新就无法成长？这是女王温迪，我需要说莫？那个 Baconator 发疯的麻辣鸡疯狂爱你可以煎炒蘸酱料，它仍然是很好吃的律推不相,我知道为什么你这么懒 hatin' 麦当劳我因为我是快餐的第一夫人的皇后 Wendy 在这样的事情，你不能击败我们照应 thangs，你们太鸡的牛肉我让你休息的油脂 Nuggs 的话音刚落, 转发,你知道你不能竞争上的游戏，看我们看它不停 # 我 (柔性) [片尾曲] 嗯，红头辫子, 啊快吃的第一夫人，啊，你不能打我 EntrySummary 温迪的 Twitter 是著名的时髦的色调，同时针对餐饮行业内竞争对手时，和我们很多 Twitter 交互出现的歌曲。温迪的主要品牌的股票如 Baconator 甚至最近开展的成功一样 # nuggsforcarter 也出现在这首歌的歌词。要更上一层楼，我们包括说唱流行文化参考如 Jay-Z 的 “月: 44” 专辑，这恰好是名字温迪的超值套餐, 和德雷克的 “触发手指，我们 riffed 的“ 推特 ”的手指。” 简要解释在轨道上的音频执行使 Wendy 的社会的声音，并提供一个场所，温蒂，最近微博互动和说唱争斗的 hip-hop 的空间。温迪觉得 hip-hop 是最好的类型来表达自己的声音-这是天然的新鲜牛肉将成为这世界的说唱乐牛肉。通过转动 @ 温迪斯推特账号的歌手，Wendy's 是新的客户和追随者的传染性比幽默风趣的抒情的关系，许多品牌的核心股票。

在油脂中休息

案例简介：ScriptInEnglish REST IN GREASE at Wendys [INTRO] You gon’ get that work [VERSE] Red head with some pig tails Better check the score, these meals sell Now that’s better, I’m so clever My bars chilly better grab a sweater You blocked my tweets can’t squash the beef Now check my feed and yo’ eyes swellin’ How you love that? These straight facts Tryna take the swag but we don’t want it back I’ma boss chick so they hate that Boy, we tried your food, where the flavor at? You number 1? That’s a joke Why yo’ ice cream machine always broke? Why yo’ drive through always slow? Why yo’ innovation just can’t grow? It’s queen Wendy, need I say mo’? That Baconator go crazy, that spicy chicken go crazy You can take a fry and dip it in the sauce, it still be so tasty Them lil tweets don’t phase me, McDonalds be so lazy I know the reason you hatin’ me ‘cause I’m fast food’s First Lady It’s queen Wendy up in this thang You can’t beat us serving them thangs Y’all too chicken for this beef I’ma leave you resting in grease Nuggs for Carter, retweet Boy, you know you can’t compete On top of our game, man watch us See its no stoppin’ me (flex) [OUTRO] Uh, red head with my pig tails, ah Fast food’s first lady, ah You cannot play me EntrySummary Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.” BriefExplanation The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.