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欢迎来到我的社区
案例简介:BriefWithProjectedOutcomes 全国各地帮助贫困城市社区的资金和立法有限。目前没有任何组织在国家一级提高对城市青年赋权和创造性方案规划的认识。 EntrySummary 许多美国人过着特权生活。他们无法理解市中心青年每天忍受的恐怖。为了帮助美国理解,我们利用市中心儿童在吸毒、暴力和饥饿方面的真实生活经历来创作一本儿童书籍。这本书由三个插图化的睡前故事组成,每个都讲述了一个不同的孩子的故事 -- 一个是吸毒,一个是暴力,一个是饥饿。每一个可怕而真实的故事都是用孩子自己的话来实现的,但是被放入了一个每个人都可以理解的格式中。这是一本儿童写的书,但不适合儿童。我们将这本书分发给了关键的决策者、资助者和媒体,要求他们捐赠时间、金钱和权力,以帮助结束这样的故事。 简要解释
欢迎来到我的社区
案例简介:BriefWithProjectedOutcomes Funding and legislation to help underprivileged urban neighborhoods are limited throughout the country. No organization is currently raising awareness on a national level for empowerment and creative programming for urban youth. EntrySummary Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, we used inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book consisted of three illustrated bedtime stories, each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. We distributed the book to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these. BriefExplanation
Welcome to my Neighborhood
案例简介:BriefWithProjectedOutcomes 全国各地帮助贫困城市社区的资金和立法有限。目前没有任何组织在国家一级提高对城市青年赋权和创造性方案规划的认识。 EntrySummary 许多美国人过着特权生活。他们无法理解市中心青年每天忍受的恐怖。为了帮助美国理解,我们利用市中心儿童在吸毒、暴力和饥饿方面的真实生活经历来创作一本儿童书籍。这本书由三个插图化的睡前故事组成,每个都讲述了一个不同的孩子的故事 -- 一个是吸毒,一个是暴力,一个是饥饿。每一个可怕而真实的故事都是用孩子自己的话来实现的,但是被放入了一个每个人都可以理解的格式中。这是一本儿童写的书,但不适合儿童。我们将这本书分发给了关键的决策者、资助者和媒体,要求他们捐赠时间、金钱和权力,以帮助结束这样的故事。 简要解释
Welcome to my Neighborhood
案例简介:BriefWithProjectedOutcomes Funding and legislation to help underprivileged urban neighborhoods are limited throughout the country. No organization is currently raising awareness on a national level for empowerment and creative programming for urban youth. EntrySummary Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, we used inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book consisted of three illustrated bedtime stories, each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. We distributed the book to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these. BriefExplanation
欢迎来到我的社区
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Welcome to my Neighborhood
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基本信息
- 广告战役: #Youth Ambassadors-设计与品牌-af73#
- 广告品牌: Youth Ambassadors
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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