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欢迎来到我的社区 -- 我的大哥哥
案例简介：许多美国人过着特权生活。他们无法理解市中心青年每天忍受的恐怖。为了帮助美国理解，一本儿童书籍是利用城市内儿童的吸毒、暴力和饥饿的真实生活经历来创作一本儿童书籍的。这本书《欢迎来到我的邻居》包括三个插图化的睡前故事《一个好人》、《晚餐时间》和《我的哥哥, 每个人都在讲述一个不同的孩子的故事 -- 一个是吸毒，一个是暴力，一个是饥饿。每一个可怕而真实的故事都是用孩子自己的话来实现的，但是被放入了一个每个人都可以理解的格式中。这是一本儿童写的书，但不适合儿童。这本书被分发给了关键的决策者、资助者和媒体，要求他们捐赠时间、金钱和权力，以帮助结束这样的故事。
欢迎来到我的社区 -- 我的大哥哥
案例简介：Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
Welcome to My Neighborhood - My Big Brothers
案例简介：许多美国人过着特权生活。他们无法理解市中心青年每天忍受的恐怖。为了帮助美国理解，一本儿童书籍是利用城市内儿童的吸毒、暴力和饥饿的真实生活经历来创作一本儿童书籍的。这本书《欢迎来到我的邻居》包括三个插图化的睡前故事《一个好人》、《晚餐时间》和《我的哥哥, 每个人都在讲述一个不同的孩子的故事 -- 一个是吸毒，一个是暴力，一个是饥饿。每一个可怕而真实的故事都是用孩子自己的话来实现的，但是被放入了一个每个人都可以理解的格式中。这是一本儿童写的书，但不适合儿童。这本书被分发给了关键的决策者、资助者和媒体，要求他们捐赠时间、金钱和权力，以帮助结束这样的故事。
Welcome to My Neighborhood - My Big Brothers
案例简介：Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
欢迎来到我的社区 -- 我的大哥哥
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Welcome to My Neighborhood - My Big Brothers
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基本信息
- 广告品牌： Youth Ambassadors
- 发布日期： 2017-05-30
- 行业领域： 其他
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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