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负责任的广告牌
案例简介:创建负责任的广告牌是为了提高人们对巴西一个严重问题的认识,重点是世界第五大国的贫困地区。为了了解这场运动的规模,非洲乘坐数百辆卡车在巴西行驶了100万公里,并拥有该国最大的分销车队。这个信息非常简单直接: 如果你喝酒,不要开车。卡车上的贴纸显示了百威英博的非酒精品牌以及直接意识信息。
负责任的广告牌
案例简介:Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
Responsible Billboard
案例简介:创建负责任的广告牌是为了提高人们对巴西一个严重问题的认识,重点是世界第五大国的贫困地区。为了了解这场运动的规模,非洲乘坐数百辆卡车在巴西行驶了100万公里,并拥有该国最大的分销车队。这个信息非常简单直接: 如果你喝酒,不要开车。卡车上的贴纸显示了百威英博的非酒精品牌以及直接意识信息。
Responsible Billboard
案例简介:Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
负责任的广告牌
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Responsible Billboard
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