案例简介：EspnW 推出反对体育不平等的特殊球 “不平等球” 项目吸引了人们对性别不平等的关注，将不同的运动球变成了问题的视觉表现 EspnW 与点球和 Netshoes 合作发起了一场运动，展示了运动中男女之间的不平等。目的是提请注意投资、奖金和工资方面的巨大差距。 该项目由广告公司 Africa 创建，以一部由巴西体育偶像 Jaqueline Silva 、 Virna Dias 、 Betina Schmidt 和 Camila Brait 等女性运动员组成的电影开始。从排球，从足球和玛丽莎辛特拉，从自由式足球。它被称为不平等球，它带来了由巴西最大的体育用品制造商罚球公司生产的独家球，并将由 Netshoes 在巴西各地销售和分销, 拉丁美洲领先的体育在线零售商。销售的利润将捐赠给女性赋权非政府组织 Think Olga 和其他人。 这项倡议是对英国报纸《体育情报》 2017年进行的一项调查的回应，该调查分析了 29 个不同联赛 465 支球队的工资, 在 16 个国家进行了 9 项不同的运动，并强调了所有运动中存在的巨大性别差距。为了引起人们对这件事的注意并促进有效的改变，该项目在篮球中使用了两种颜色，足球、手球和排球，作为男女运动员之间差异的视觉表现。 例如，篮球是基于这样一个事实，即女性篮球运动员在技术水平上比男性运动员低 96 倍。在足球中，球引起了人们的注意，一个男性球员的平均工资比整个 20 名女性球员的平均工资要高。 球线显示手球也存在差异: 欧洲女性球员的平均工资不高于 34,000 美元，而男性的平均工资是数百万美元。即使在像网球这样的运动中，这个问题已经讨论了几十年，一些比赛仍然传播这些差异。在其中一些国家，女性奖金的价值是男性奖金的一半。 女子排球吸引了人们对一个超越数字的问题的关注。在这种特殊情况下，不平等球倡议质疑男女排球中非性别歧视内容的差异。 要了解更多关于已经得到著名国家运动员支持的不平等球的信息，请访问该项目的官方网站，在那里人们可以观看电影，分享它, 看到球，了解它们是如何产生的。

案例简介：espnW presents special balls against inequality in sports The “Inequality Balls” Project draws the attention to gender inequality turning different sports balls into a visual representation of the problem espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are icons in Brazilian sports, such as Jaqueline Silva, Virna Dias, Betina Schmidt and Camila Brait, from volleyball, Alline Calandrini, from soccer and Marisa Cintra, from freestyle soccer. Called Inequality Balls, it brings exclusive balls that were produced by Penalty – the largest Brazilian sporting goods manufacturer - and will be sold and distributed all over Brazil by Netshoes, the leading sports online retailer in Latin America. The profit from the sales will be donated to female empowerment NGO Think Olga and others. The initiative was born as an answer to a survey conducted by the British newspaper Sporting Intelligence in 2017 that analyzed the salaries of 465 teams in 29 different leagues, in 16 countries for 9 different sports and highlighted the huge gender gap present in all sports. To draw the attention to the matter and prompt effective changes, the project uses two colors in basketballs, soccer balls, handballs, and volleyballs as a visual representation of the differences between female and male athletes. For instance, the basketball is based on the fact that a female basketball player gets paid up to 96 times less than a male player equal to her in technical level. In soccer, the balls draw the attention to the fact that the average pay of a single male player is bigger than the average pay of an entire team of twenty female players. The line of balls shows that differences are also present in handball: the average pay of female players in Europe is not higher than 34 thousand dollars, whilst the men are paid millions as an average. Even in sports like tennis, in which the matter has been discussed for decades, some of the tournaments still propagate these differences. In some of them the value of prize money for women is half of the ones given to men. Women’s volleyball draws the attention to a problem that goes beyond numbers. In this particular case, Inequality Balls initiative questions the difference of non-sexist content in men’s and women’s volleyball. To learn more about Inequality Balls, that has already received the support of reputable national athletes, please go to the project’s official websitewhere one can watch the film, share it, see the balls and learn about how they were produced.

男女的不平等 | Inequality Balls

案例简介：EspnW 推出反对体育不平等的特殊球 “不平等球” 项目吸引了人们对性别不平等的关注，将不同的运动球变成了问题的视觉表现 EspnW 与点球和 Netshoes 合作发起了一场运动，展示了运动中男女之间的不平等。目的是提请注意投资、奖金和工资方面的巨大差距。 该项目由广告公司 Africa 创建，以一部由巴西体育偶像 Jaqueline Silva 、 Virna Dias 、 Betina Schmidt 和 Camila Brait 等女性运动员组成的电影开始。从排球，从足球和玛丽莎辛特拉，从自由式足球。它被称为不平等球，它带来了由巴西最大的体育用品制造商罚球公司生产的独家球，并将由 Netshoes 在巴西各地销售和分销, 拉丁美洲领先的体育在线零售商。销售的利润将捐赠给女性赋权非政府组织 Think Olga 和其他人。 这项倡议是对英国报纸《体育情报》 2017年进行的一项调查的回应，该调查分析了 29 个不同联赛 465 支球队的工资, 在 16 个国家进行了 9 项不同的运动，并强调了所有运动中存在的巨大性别差距。为了引起人们对这件事的注意并促进有效的改变，该项目在篮球中使用了两种颜色，足球、手球和排球，作为男女运动员之间差异的视觉表现。 例如，篮球是基于这样一个事实，即女性篮球运动员在技术水平上比男性运动员低 96 倍。在足球中，球引起了人们的注意，一个男性球员的平均工资比整个 20 名女性球员的平均工资要高。 球线显示手球也存在差异: 欧洲女性球员的平均工资不高于 34,000 美元，而男性的平均工资是数百万美元。即使在像网球这样的运动中，这个问题已经讨论了几十年，一些比赛仍然传播这些差异。在其中一些国家，女性奖金的价值是男性奖金的一半。 女子排球吸引了人们对一个超越数字的问题的关注。在这种特殊情况下，不平等球倡议质疑男女排球中非性别歧视内容的差异。 要了解更多关于已经得到著名国家运动员支持的不平等球的信息，请访问该项目的官方网站，在那里人们可以观看电影，分享它, 看到球，了解它们是如何产生的。

男女的不平等 | Inequality Balls

案例简介：espnW presents special balls against inequality in sports The “Inequality Balls” Project draws the attention to gender inequality turning different sports balls into a visual representation of the problem espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are icons in Brazilian sports, such as Jaqueline Silva, Virna Dias, Betina Schmidt and Camila Brait, from volleyball, Alline Calandrini, from soccer and Marisa Cintra, from freestyle soccer. Called Inequality Balls, it brings exclusive balls that were produced by Penalty – the largest Brazilian sporting goods manufacturer - and will be sold and distributed all over Brazil by Netshoes, the leading sports online retailer in Latin America. The profit from the sales will be donated to female empowerment NGO Think Olga and others. The initiative was born as an answer to a survey conducted by the British newspaper Sporting Intelligence in 2017 that analyzed the salaries of 465 teams in 29 different leagues, in 16 countries for 9 different sports and highlighted the huge gender gap present in all sports. To draw the attention to the matter and prompt effective changes, the project uses two colors in basketballs, soccer balls, handballs, and volleyballs as a visual representation of the differences between female and male athletes. For instance, the basketball is based on the fact that a female basketball player gets paid up to 96 times less than a male player equal to her in technical level. In soccer, the balls draw the attention to the fact that the average pay of a single male player is bigger than the average pay of an entire team of twenty female players. The line of balls shows that differences are also present in handball: the average pay of female players in Europe is not higher than 34 thousand dollars, whilst the men are paid millions as an average. Even in sports like tennis, in which the matter has been discussed for decades, some of the tournaments still propagate these differences. In some of them the value of prize money for women is half of the ones given to men. Women’s volleyball draws the attention to a problem that goes beyond numbers. In this particular case, Inequality Balls initiative questions the difference of non-sexist content in men’s and women’s volleyball. To learn more about Inequality Balls, that has already received the support of reputable national athletes, please go to the project’s official websitewhere one can watch the film, share it, see the balls and learn about how they were produced.

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男女的不平等 | Inequality Balls

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