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Salla 2032
案例简介：# 萨维萨拉 芬兰北极小镇申办2032夏季奥运会赢得了世界的关注 运动强调了全球变暖的严重性，并加入了气候变化的努力 2021年2月25日-越靠近两极，人们就越会感受到气候变化的影响。芬兰拉普兰地区最冷的小镇Salla已经在经历它。所以他们决定把它公之于众。由于天气越来越不可预测和冬季变短的后果，北极圈上方的这个小镇加快了步伐，以一种非常不可能的方式引起了全世界对这一问题的关注: 宣布申办2032年夏季奥运会。 该公告很快引起了各地的反应。后来，并以披露视频 (vimeo.com/515870840) 为特色，举行了新闻发布会，详细阐述了该镇的声明 (videos.net show.me/v/2R3fyFdLMN8)。 宣布这一消息的目的实际上并不是真正的出价，而是呼吁世界帮助应对持续的气候危机。尽管该镇没有真正的意愿提交竞标，但Salla还是遵循了所有步骤和协议来举办夏季奥运会，包括创建徽标，竞标书，制服，促销活动和命名吉祥物。 “我们在这里的意图很明确: 我们希望保持Salla的现状，我们的冬天寒冷，充满积雪。因此，有一个疯狂的想法: 在地球上最冷的城镇之一举办夏季奥运会。如果我们退后一步，什么也不做，让全球变暖盛行，我们将失去我们的身份，我们所爱的小镇-以及世界各地的许多其他小镇-将不复存在，”该镇的市长Erkki Parkkinen说。 # SaveSalla倡议是由非洲Agencia与https://www.lapland.fi的Salla市和拉普兰之家共同构思的，并得到了 “未来星期五” (fridaysforfuture.org/) 的支持，全球气候罢工运动始于Greta Thunberg和其他年轻活动家，现在继续向政府和决策者施加压力，要求他们采取有力行动来限制全球变暖。 “这不是本地问题。这是一个全球性问题，必须由整个星球来解决。我们有幸成为能够到达Salla的全球网络的一部分，Salla是一个小镇，对我们非常满意，热情地接受了这个疯狂的想法，这带来了如此重要而紧迫的信息”，Agencia Africa的常驻人员和CCO的Sergio Gordilho说。 帕克基宁补充说: “我们担心气候变化，当我们生活在北极圈时，我们比其他许多人都要经历气候变化。”“我们不想成为举办夏季奥运会2032年的最佳地点，因为这将意味着气温不会停止上升。夏季运动会的价值观是统一人民和国家。我们需要同样的精神来阻止气候变化。“ # SaveSalla放映了一部充满活力的电影，当地居民已经为温暖的温度和举办夏季运动会2032年做好了准备，运动员也适应了自己的常规运动以取代夏季运动。该作品由Triatoma制作，并由Santi Dulce执导。该活动还包括一个网站 (www.savesalla.com)，该网站提供了解决气候紧急情况的实用解决方案，并邀请人们更多地了解星期五的未来以及支持和参与其事业的方式。 “这是不可避免的。我们只有一个星球可以生活，对子孙后代负有巨大的责任。我们都可以有所作为。我们在任何情况下都不能做的是否认问题并忽略自己。风险将是严重且不可避免的，”气候红雀队未来活动家和运营总监周五乔·霍布斯 (Joe Hobbs) 说。他补充说: “全球变暖不一定是一个自我实现的预言，每个人都可以做出重大而决定性的贡献来阻止这一进程。” 该运动正在遍及世界各个角落，获得了环保组织，活动家和公众的支持。在能够获得他们所寻求的关注之后，这个来自芬兰拉普兰的小镇现在正在挑战世界，通过采取有效行动应对气候变化来加入这场斗争。
Salla 2032
案例简介：#SaveSalla Finnish Arctic town gains the world’s attention with a bid for 2032 Summer Games Campaign highlights magnitude of global warming and joins climate move efforts February 25, 2021 --The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video (vimeo.com/515870840 ), a press conference was held to elaborate on the town’s statement (videos.netshow.me/v/2R3fyFdLMN8). The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis. And even though there were no real intentions for the town to submit the bid, Salla followed all steps and protocol in order to host the Summer Games, including creating a logo, a bid book, uniforms, promotional activities and naming a mascot. “Our intention here is clear: we want to keep Salla as it is, and our winters cold and full of snow. So, there was this crazy idea: to host the Summer Games in one of the coldest towns on the planet. If we stand back and do nothing, letting global warming prevail, we will lose our identity, and the town we love – as well as many others around the world - will cease to exist as we know it,” said the town’s mayor, Erkki Parkkinen. The initiative #SaveSalla was conceived by Agencia Africa in conjunction with Municipality of Salla and House of Lapland, https://www.lapland.fi/ with the support of Fridays for Future (fridaysforfuture.org/), the global climate strike movement that started with Greta Thunberg and other young activists and now continues to put pressure on governments and policymakers to take forceful action to limit global warming. "This is not a local problem. It's a global issue that must be tackled by the whole planet. We have the privilege to be part of a worldwide network that was able to reach Salla, a small town that received us so well and enthusiastically embraced this crazy idea, that brings such an important and urgent message", said Sergio Gordilho, Agencia Africa’s Copresident and CCO. “We are concerned about climate change, and as we live here in the Arctic circle we are experiencing it before many others,” added Parkkinen. “We don’t want to be the best place to host Summer Games in 2032 because that would mean that temperatures would have not stopped rising. Summer Games values are to unify people and nations. We need this same spirit to stop the climate change.” #SaveSalla features a spirited film with local citizens already getting prepared for warmer temperatures and for hosting the Summer Games in 2032, as well as athletes adapting themselves to replace their usual sports to their summer versions. The piece was produced by Triatoma and directed by Santi Dulce. The campaign also includes a website, (www.savesalla.com) that provides practical solutions to tackle the climate emergency and invites people to learn more about Fridays For Future and ways to support and engage with its cause. “It is inevitable. We have only one planet to live in and an immense responsibility to future generations. We can all make a difference. What we cannot do under any circumstances is deny the problem and omit ourselves. The risks will be severe and unavoidable,” said Joe Hobbs, Fridays For Future Activist and Operations Director for Climate Cardinals. “Global warming does not have to be a self-fulfilling prophecy and everyone can make a significant and decisive contribution to stop this process,” he added. The campaign is reaching all corners of the world, gaining support from environmental organizations, activists and the general public. After being able to get the attention they were seeking, this small town from Finnish Lapland is now challenging the world to join the fight by taking effective actions against climate change.
Salla 2032
案例简介：# 萨维萨拉 芬兰北极小镇申办2032夏季奥运会赢得了世界的关注 运动强调了全球变暖的严重性，并加入了气候变化的努力 2021年2月25日-越靠近两极，人们就越会感受到气候变化的影响。芬兰拉普兰地区最冷的小镇Salla已经在经历它。所以他们决定把它公之于众。由于天气越来越不可预测和冬季变短的后果，北极圈上方的这个小镇加快了步伐，以一种非常不可能的方式引起了全世界对这一问题的关注: 宣布申办2032年夏季奥运会。 该公告很快引起了各地的反应。后来，并以披露视频 (vimeo.com/515870840) 为特色，举行了新闻发布会，详细阐述了该镇的声明 (videos.net show.me/v/2R3fyFdLMN8)。 宣布这一消息的目的实际上并不是真正的出价，而是呼吁世界帮助应对持续的气候危机。尽管该镇没有真正的意愿提交竞标，但Salla还是遵循了所有步骤和协议来举办夏季奥运会，包括创建徽标，竞标书，制服，促销活动和命名吉祥物。 “我们在这里的意图很明确: 我们希望保持Salla的现状，我们的冬天寒冷，充满积雪。因此，有一个疯狂的想法: 在地球上最冷的城镇之一举办夏季奥运会。如果我们退后一步，什么也不做，让全球变暖盛行，我们将失去我们的身份，我们所爱的小镇-以及世界各地的许多其他小镇-将不复存在，”该镇的市长Erkki Parkkinen说。 # SaveSalla倡议是由非洲Agencia与https://www.lapland.fi的Salla市和拉普兰之家共同构思的，并得到了 “未来星期五” (fridaysforfuture.org/) 的支持，全球气候罢工运动始于Greta Thunberg和其他年轻活动家，现在继续向政府和决策者施加压力，要求他们采取有力行动来限制全球变暖。 “这不是本地问题。这是一个全球性问题，必须由整个星球来解决。我们有幸成为能够到达Salla的全球网络的一部分，Salla是一个小镇，对我们非常满意，热情地接受了这个疯狂的想法，这带来了如此重要而紧迫的信息”，Agencia Africa的常驻人员和CCO的Sergio Gordilho说。 帕克基宁补充说: “我们担心气候变化，当我们生活在北极圈时，我们比其他许多人都要经历气候变化。”“我们不想成为举办夏季奥运会2032年的最佳地点，因为这将意味着气温不会停止上升。夏季运动会的价值观是统一人民和国家。我们需要同样的精神来阻止气候变化。“ # SaveSalla放映了一部充满活力的电影，当地居民已经为温暖的温度和举办夏季运动会2032年做好了准备，运动员也适应了自己的常规运动以取代夏季运动。该作品由Triatoma制作，并由Santi Dulce执导。该活动还包括一个网站 (www.savesalla.com)，该网站提供了解决气候紧急情况的实用解决方案，并邀请人们更多地了解星期五的未来以及支持和参与其事业的方式。 “这是不可避免的。我们只有一个星球可以生活，对子孙后代负有巨大的责任。我们都可以有所作为。我们在任何情况下都不能做的是否认问题并忽略自己。风险将是严重且不可避免的，”气候红雀队未来活动家和运营总监周五乔·霍布斯 (Joe Hobbs) 说。他补充说: “全球变暖不一定是一个自我实现的预言，每个人都可以做出重大而决定性的贡献来阻止这一进程。” 该运动正在遍及世界各个角落，获得了环保组织，活动家和公众的支持。在能够获得他们所寻求的关注之后，这个来自芬兰拉普兰的小镇现在正在挑战世界，通过采取有效行动应对气候变化来加入这场斗争。
Salla 2032
案例简介：#SaveSalla Finnish Arctic town gains the world’s attention with a bid for 2032 Summer Games Campaign highlights magnitude of global warming and joins climate move efforts February 25, 2021 --The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video (vimeo.com/515870840 ), a press conference was held to elaborate on the town’s statement (videos.netshow.me/v/2R3fyFdLMN8). The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis. And even though there were no real intentions for the town to submit the bid, Salla followed all steps and protocol in order to host the Summer Games, including creating a logo, a bid book, uniforms, promotional activities and naming a mascot. “Our intention here is clear: we want to keep Salla as it is, and our winters cold and full of snow. So, there was this crazy idea: to host the Summer Games in one of the coldest towns on the planet. If we stand back and do nothing, letting global warming prevail, we will lose our identity, and the town we love – as well as many others around the world - will cease to exist as we know it,” said the town’s mayor, Erkki Parkkinen. The initiative #SaveSalla was conceived by Agencia Africa in conjunction with Municipality of Salla and House of Lapland, https://www.lapland.fi/ with the support of Fridays for Future (fridaysforfuture.org/), the global climate strike movement that started with Greta Thunberg and other young activists and now continues to put pressure on governments and policymakers to take forceful action to limit global warming. "This is not a local problem. It's a global issue that must be tackled by the whole planet. We have the privilege to be part of a worldwide network that was able to reach Salla, a small town that received us so well and enthusiastically embraced this crazy idea, that brings such an important and urgent message", said Sergio Gordilho, Agencia Africa’s Copresident and CCO. “We are concerned about climate change, and as we live here in the Arctic circle we are experiencing it before many others,” added Parkkinen. “We don’t want to be the best place to host Summer Games in 2032 because that would mean that temperatures would have not stopped rising. Summer Games values are to unify people and nations. We need this same spirit to stop the climate change.” #SaveSalla features a spirited film with local citizens already getting prepared for warmer temperatures and for hosting the Summer Games in 2032, as well as athletes adapting themselves to replace their usual sports to their summer versions. The piece was produced by Triatoma and directed by Santi Dulce. The campaign also includes a website, (www.savesalla.com) that provides practical solutions to tackle the climate emergency and invites people to learn more about Fridays For Future and ways to support and engage with its cause. “It is inevitable. We have only one planet to live in and an immense responsibility to future generations. We can all make a difference. What we cannot do under any circumstances is deny the problem and omit ourselves. The risks will be severe and unavoidable,” said Joe Hobbs, Fridays For Future Activist and Operations Director for Climate Cardinals. “Global warming does not have to be a self-fulfilling prophecy and everyone can make a significant and decisive contribution to stop this process,” he added. The campaign is reaching all corners of the world, gaining support from environmental organizations, activists and the general public. After being able to get the attention they were seeking, this small town from Finnish Lapland is now challenging the world to join the fight by taking effective actions against climate change.
Salla 2032
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Salla 2032
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