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难民树
案例简介：这是第一次一棵树寻求庇护，揭开了本土物种面临威胁的戏剧性事件 广告机构非洲构想的运动引发反对加速砍伐森林的运动 圣保罗，2020年10月26日。根据《自然通讯》杂志发表的一项研究，亚马逊已经接近临界点，仅仅几十年左右就会失去40% 座热带雨林，变成一片草原般的林地和草原。由于热带雨林支持了更大范围的物种，并在吸收大气中的二氧化碳方面发挥了更大的作用，这一声明变得更加令人苦恼。生命岌岌可危，特别是那些栖息在受到威胁的生态系统中的人。 为了谴责在巴西森林内不受控制的破坏和剥削的情况下，随着不断增加的砍伐森林和造成整个生物群落破坏的火灾不断增加，这是一种面临灭绝威胁的众多本土物种之一，正在外国大使馆寻求庇护，因为它感到在其原籍领土受到威胁。广告公司Africa的构思，这个不同寻常的要求最初是在活动24小时现实: 倒计时未来的活动开幕式上提出的，由气候现实计划，由饥饿人 ( https://vimeo.com/adagencyafrica/refugeetree )，并被派往五十多个大使馆。 亚马逊的树木-以及其他巴西生物群落-都受到威胁。联合国难民事务高级总裁 (难民专员办事处) 将难民定义为任何因有理由担心遭受迫害以及严重和广泛侵犯权利和冲突而脱离原籍国的生者，旨在围绕对世界上最大雨林的袭击迅速增加的全球动员，并强调有必要加强该区域的可持续管理。 这部电影由《饥饿的人》 (JC Feyer) 导演，这部电影讲述了难民树的旅程，还邀请人们签署一份请愿书，意在未来5年内停止所有森林砍伐，这一目标基于 “5项紧急措施，打击亚马逊森林砍伐危机”，由科学家和在领土上运作的实体制定的文件。全文和请愿书可在网站www.revene.com上找到。 除了气候现实巴西 (一个致力于向社会通报气候变化在全球范围内影响的组织) 的支持，该倡议得到了GT基础设施和社会-环境正义的支持，这是一个由40个直接在领土上运作的组织组成的团体; 由IMAZON，这是一个非营利性研究机构，在亚马逊和Engajamundo促进可持续发展，这是一个年轻人网络，促进政治参与，作为改变现实的一种手段。 “我们的环境受到了本应保护它的人和结构的攻击。我们需要引起人们对正在发生的悲剧的关注，并动员远在国际社会之外的地方来扭转这一局面。”气候现实巴西的经理雷纳塔 · 莫雷斯 (Renata Moraes) 说。 Engajamundo强调该项目的重要性: “亚马逊多年来一直在呼救。难民申请不仅象征着这个和对这个星球至关重要的其他生命形式的生存，还象征着诸如ribeirinhos和quilombolas等各种土著部落的斗争，以及生活在亚马逊的许多其他人，以保护森林及其领土。这一行动揭示了在国家和国际层面动员的紧迫性，以及需要加强与亚马逊保持可持续关系的当地人和当地人的斗争 ”。 “树木是生物，这是一个戏剧性的行动，将世界的注意力引向我们星球上物种的系统灭绝。我们需要朝着零短期森林砍伐的政策迈进，并在对抗我们的生物群落的掠夺方面毫不妥协 ”，Luiz de Quiroz农业学院 (ESALQ) 教授Edson Vidal强调说。 “难民的请求标志着巴西数百万树木和其他生命形式灭绝的严重性，在这个国家，应该负责保护他们的当局往往是肇事者的同一团队。这取决于我们，公民，站在捍卫我们数以百万计的树木，寻找一个从实施 “打击亚马逊森林砍伐危机的5个紧急措施” 开始的解决方案; 这将使我们的森林及其居住者和平地生活，GT基础设施执行秘书塞尔吉奥 · 吉马良斯 (Sergio Guimaraes) 表示，为我们和整个地球提供相关的环境服务。
难民树
案例简介：For the first time a tree seeks asylum and unveils the drama of native species under threat Campaign conceived by ad Agency Africa triggers movement against the acceleration of deforestation Sao Paulo, October 26, 2020. The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of species and play a much greater role in absorbing carbon dioxide from the atmosphere. Life is at stake, specially of those that inhabit the threatened ecosystem. In order to denounce the risk to life in the face of uncontrolled devastation and exploitation within Brazil’s forests, with the constant increase of deforestation and fires responsible for the destruction of entire biomes, a Jatoba, one of the many native species threatened with extinction, is seeking asylum in embassies of foreign countries as it felt threatened in its territory of origin. Conceived by ad agency Africa, the unusual request was initially made at the opening of the event 24 Hours of Reality: Countdown to the Future, by the Climate Reality Project, with a film by Hungry Man (https://vimeo.com/adagencyafrica/refugeetree), and was sent to more than fifty embassies. The trees of the Amazon - as well as of other Brazilian biomes - are under threat. The comparison with the refugee term, defined by the United Nations High Commissioner of Refugees (UNHCR) as any living being who is out of its country of origin due to well-founded fear of being persecuted as well as due to serious and widespread violation of rights and conflicts, aims at provoking a global mobilization surrounding the rapid increase of attacks to the world’s largest rainforest, as well as emphasizing the need to strengthen sustainable management in the region. Produced by Hungry Man and directed by JC Feyer, the film that tells the journey of the Refugee Tree and also invites people to sign a petition with the intention to stop all deforestation within the next 5 years, a goal based on the “5 Emergency Measures to Fight the Deforestation Crisis in the Amazon”, a document formulated by scientists and entities operating in the territory. The full text and petition can be found on the website www.refugeetree.com. In addition to the support of Climate Reality Brasil, an organization that works towards informing the society on the effects of climate changes globally, the initiative is supported by GT Infrastructure and Social-Environmental Justice, a group of 40 organizations operating directly in the territory; by IMAZON, a non-profit research institution that promotes sustainable development in the Amazon and Engajamundo, a network of young people that promotes political engagement as a means of transforming reality. “Our environment is under attack by people and structures that are supposed to protect it. We need to draw attention to the ongoing tragedy and mobilize far beyond the international community to reverse this scenario”, said Renata Moraes, manager of Climate Reality Brasil. Engajamundo stresses the project’s importance: “The Amazon has been crying out for help for years. The refugee application symbolizes not only the survival of this and other lifeforms that are essential for this planet, but also the struggle of the various indigenous tribes such as the ribeirinhos and quilombolas, among many others that live in the Amazon fighting to protect the forest and its territories. This action reveals the urgency of a mobilization at a national and international level, as well as the need of reinforcing the fight of natives and locals who maintain a sustainable relationship with the Amazon”. “Trees are living things and this is a dramatic action to direct the world’s attention to the systematic extinction of our planet’s species. We need to move towards a policy of zero short-term deforestation and be uncompromising in the fight against the depredation of our biomes”, emphasized Edson Vidal, a professor at Luiz de Queiroz School of Agriculture (ESALQ). “The refugee request flags up the seriousness of Brazil’s millions of trees and other lifeforms extermination in a country where the authorities who should be responsible for their protection are often on the same team of the perpetrators. It’s up to us, citizens, to stand in defense of this, in defense of our millions of trees, in the search of a solution which starts with the implementation of the “5 Emergency Measures to Fight the Deforestation Crisis in the Amazon”; which would allow our forests and its habitants to live in peace, providing its relevant environmental services for us and for the entire planet”, said Sergio Guimaraes, Executive Secretary of GT Infrastructure.
Refugee Tree
案例简介：这是第一次一棵树寻求庇护，揭开了本土物种面临威胁的戏剧性事件 广告机构非洲构想的运动引发反对加速砍伐森林的运动 圣保罗，2020年10月26日。根据《自然通讯》杂志发表的一项研究，亚马逊已经接近临界点，仅仅几十年左右就会失去40% 座热带雨林，变成一片草原般的林地和草原。由于热带雨林支持了更大范围的物种，并在吸收大气中的二氧化碳方面发挥了更大的作用，这一声明变得更加令人苦恼。生命岌岌可危，特别是那些栖息在受到威胁的生态系统中的人。 为了谴责在巴西森林内不受控制的破坏和剥削的情况下，随着不断增加的砍伐森林和造成整个生物群落破坏的火灾不断增加，这是一种面临灭绝威胁的众多本土物种之一，正在外国大使馆寻求庇护，因为它感到在其原籍领土受到威胁。广告公司Africa的构思，这个不同寻常的要求最初是在活动24小时现实: 倒计时未来的活动开幕式上提出的，由气候现实计划，由饥饿人 ( https://vimeo.com/adagencyafrica/refugeetree )，并被派往五十多个大使馆。 亚马逊的树木-以及其他巴西生物群落-都受到威胁。联合国难民事务高级总裁 (难民专员办事处) 将难民定义为任何因有理由担心遭受迫害以及严重和广泛侵犯权利和冲突而脱离原籍国的生者，旨在围绕对世界上最大雨林的袭击迅速增加的全球动员，并强调有必要加强该区域的可持续管理。 这部电影由《饥饿的人》 (JC Feyer) 导演，这部电影讲述了难民树的旅程，还邀请人们签署一份请愿书，意在未来5年内停止所有森林砍伐，这一目标基于 “5项紧急措施，打击亚马逊森林砍伐危机”，由科学家和在领土上运作的实体制定的文件。全文和请愿书可在网站www.revene.com上找到。 除了气候现实巴西 (一个致力于向社会通报气候变化在全球范围内影响的组织) 的支持，该倡议得到了GT基础设施和社会-环境正义的支持，这是一个由40个直接在领土上运作的组织组成的团体; 由IMAZON，这是一个非营利性研究机构，在亚马逊和Engajamundo促进可持续发展，这是一个年轻人网络，促进政治参与，作为改变现实的一种手段。 “我们的环境受到了本应保护它的人和结构的攻击。我们需要引起人们对正在发生的悲剧的关注，并动员远在国际社会之外的地方来扭转这一局面。”气候现实巴西的经理雷纳塔 · 莫雷斯 (Renata Moraes) 说。 Engajamundo强调该项目的重要性: “亚马逊多年来一直在呼救。难民申请不仅象征着这个和对这个星球至关重要的其他生命形式的生存，还象征着诸如ribeirinhos和quilombolas等各种土著部落的斗争，以及生活在亚马逊的许多其他人，以保护森林及其领土。这一行动揭示了在国家和国际层面动员的紧迫性，以及需要加强与亚马逊保持可持续关系的当地人和当地人的斗争 ”。 “树木是生物，这是一个戏剧性的行动，将世界的注意力引向我们星球上物种的系统灭绝。我们需要朝着零短期森林砍伐的政策迈进，并在对抗我们的生物群落的掠夺方面毫不妥协 ”，Luiz de Quiroz农业学院 (ESALQ) 教授Edson Vidal强调说。 “难民的请求标志着巴西数百万树木和其他生命形式灭绝的严重性，在这个国家，应该负责保护他们的当局往往是肇事者的同一团队。这取决于我们，公民，站在捍卫我们数以百万计的树木，寻找一个从实施 “打击亚马逊森林砍伐危机的5个紧急措施” 开始的解决方案; 这将使我们的森林及其居住者和平地生活，GT基础设施执行秘书塞尔吉奥 · 吉马良斯 (Sergio Guimaraes) 表示，为我们和整个地球提供相关的环境服务。
Refugee Tree
案例简介：For the first time a tree seeks asylum and unveils the drama of native species under threat Campaign conceived by ad Agency Africa triggers movement against the acceleration of deforestation Sao Paulo, October 26, 2020. The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of species and play a much greater role in absorbing carbon dioxide from the atmosphere. Life is at stake, specially of those that inhabit the threatened ecosystem. In order to denounce the risk to life in the face of uncontrolled devastation and exploitation within Brazil’s forests, with the constant increase of deforestation and fires responsible for the destruction of entire biomes, a Jatoba, one of the many native species threatened with extinction, is seeking asylum in embassies of foreign countries as it felt threatened in its territory of origin. Conceived by ad agency Africa, the unusual request was initially made at the opening of the event 24 Hours of Reality: Countdown to the Future, by the Climate Reality Project, with a film by Hungry Man (https://vimeo.com/adagencyafrica/refugeetree), and was sent to more than fifty embassies. The trees of the Amazon - as well as of other Brazilian biomes - are under threat. The comparison with the refugee term, defined by the United Nations High Commissioner of Refugees (UNHCR) as any living being who is out of its country of origin due to well-founded fear of being persecuted as well as due to serious and widespread violation of rights and conflicts, aims at provoking a global mobilization surrounding the rapid increase of attacks to the world’s largest rainforest, as well as emphasizing the need to strengthen sustainable management in the region. Produced by Hungry Man and directed by JC Feyer, the film that tells the journey of the Refugee Tree and also invites people to sign a petition with the intention to stop all deforestation within the next 5 years, a goal based on the “5 Emergency Measures to Fight the Deforestation Crisis in the Amazon”, a document formulated by scientists and entities operating in the territory. The full text and petition can be found on the website www.refugeetree.com. In addition to the support of Climate Reality Brasil, an organization that works towards informing the society on the effects of climate changes globally, the initiative is supported by GT Infrastructure and Social-Environmental Justice, a group of 40 organizations operating directly in the territory; by IMAZON, a non-profit research institution that promotes sustainable development in the Amazon and Engajamundo, a network of young people that promotes political engagement as a means of transforming reality. “Our environment is under attack by people and structures that are supposed to protect it. We need to draw attention to the ongoing tragedy and mobilize far beyond the international community to reverse this scenario”, said Renata Moraes, manager of Climate Reality Brasil. Engajamundo stresses the project’s importance: “The Amazon has been crying out for help for years. The refugee application symbolizes not only the survival of this and other lifeforms that are essential for this planet, but also the struggle of the various indigenous tribes such as the ribeirinhos and quilombolas, among many others that live in the Amazon fighting to protect the forest and its territories. This action reveals the urgency of a mobilization at a national and international level, as well as the need of reinforcing the fight of natives and locals who maintain a sustainable relationship with the Amazon”. “Trees are living things and this is a dramatic action to direct the world’s attention to the systematic extinction of our planet’s species. We need to move towards a policy of zero short-term deforestation and be uncompromising in the fight against the depredation of our biomes”, emphasized Edson Vidal, a professor at Luiz de Queiroz School of Agriculture (ESALQ). “The refugee request flags up the seriousness of Brazil’s millions of trees and other lifeforms extermination in a country where the authorities who should be responsible for their protection are often on the same team of the perpetrators. It’s up to us, citizens, to stand in defense of this, in defense of our millions of trees, in the search of a solution which starts with the implementation of the “5 Emergency Measures to Fight the Deforestation Crisis in the Amazon”; which would allow our forests and its habitants to live in peace, providing its relevant environmental services for us and for the entire planet”, said Sergio Guimaraes, Executive Secretary of GT Infrastructure.
难民树
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