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负责任的广告牌
案例简介：巴西是一个大陆国家，每天都有许多人死于道路交通事故。开展了许多宣传运动，但很少有人能够覆盖大多数事故发生的大型中心以外的地区。有鉴于此，安海斯-布希英博 (Anheuser-Busch InBev) 的巴西酿酒公司Ambev采取了行动，并将其分销车队 (该国最大的分销车队之一) 转变为媒体，启动了一项能够行驶数英里并到达更远的地区的倡议比平时。由Agencia Africa发起的 “负责任的广告牌” 活动改变了卡车车队的一部分，该卡车车队在全国范围内运送该公司的酒精品牌饮料。虽然包含百威，电晕和Stella Artois品牌产品的半挂车部分保持不变，但驾驶员所在的卡车车厢上覆盖着该公司非酒精饮料的图像，例如百事可乐，佳得乐和立顿，以及拯救生命的非常清晰和基本的信息: “哪里有司机，哪里就不能喝酒”。由巴西非洲为百威英博打造的综合广告，类别为: 酒精饮料。
负责任的广告牌
案例简介：Brazil is a continental country where numerous people die in road traffic incidents every day. Many awareness campaigns are created, but few to none are able to cover areas far from large centers, where most accidents happen. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more distant areas than usual. The “Responsible Billboards” campaign, created by Agencia Africa, converted part of the truck fleet that carries the company’s alcoholic brand beverages across the country. While the semi-trailer portion containing Budweiser, Corona and Stella Artois brand products remained the same, the truck cabins where the driver sits were covered with images of the company’s non-alcoholic drinks, such as Pepsi, Gatorade and Lipton, along with a very clear and fundamental message to save lives: “where there is a driver there can’t be alcohol”. Integrated advertisement created by Africa, Brazil for AB InBev, within the category: Alcoholic Drinks.
Responsible Billboards
案例简介：巴西是一个大陆国家，每天都有许多人死于道路交通事故。开展了许多宣传运动，但很少有人能够覆盖大多数事故发生的大型中心以外的地区。有鉴于此，安海斯-布希英博 (Anheuser-Busch InBev) 的巴西酿酒公司Ambev采取了行动，并将其分销车队 (该国最大的分销车队之一) 转变为媒体，启动了一项能够行驶数英里并到达更远的地区的倡议比平时。由Agencia Africa发起的 “负责任的广告牌” 活动改变了卡车车队的一部分，该卡车车队在全国范围内运送该公司的酒精品牌饮料。虽然包含百威，电晕和Stella Artois品牌产品的半挂车部分保持不变，但驾驶员所在的卡车车厢上覆盖着该公司非酒精饮料的图像，例如百事可乐，佳得乐和立顿，以及拯救生命的非常清晰和基本的信息: “哪里有司机，哪里就不能喝酒”。由巴西非洲为百威英博打造的综合广告，类别为: 酒精饮料。
Responsible Billboards
案例简介：Brazil is a continental country where numerous people die in road traffic incidents every day. Many awareness campaigns are created, but few to none are able to cover areas far from large centers, where most accidents happen. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more distant areas than usual. The “Responsible Billboards” campaign, created by Agencia Africa, converted part of the truck fleet that carries the company’s alcoholic brand beverages across the country. While the semi-trailer portion containing Budweiser, Corona and Stella Artois brand products remained the same, the truck cabins where the driver sits were covered with images of the company’s non-alcoholic drinks, such as Pepsi, Gatorade and Lipton, along with a very clear and fundamental message to save lives: “where there is a driver there can’t be alcohol”. Integrated advertisement created by Africa, Brazil for AB InBev, within the category: Alcoholic Drinks.
负责任的广告牌
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Responsible Billboards
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