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砌块钢筋
案例简介：我们知道，封锁意味着所有的酒吧都关门了。克里斯塔尔，秘鲁人一直在那里的啤酒，需要做点什么。这就是为什么我们创建了BlockBars。在目前最受欢迎的视频游戏中，我们复制了标志性的秘鲁酒吧。使用相同的游戏块，我们在酒吧内做了QR码。当人们扫描它时，他们在家里收到了一杯真正的啤酒，所以，多亏了Cristal，这种体验终于是真实的。由秘鲁VMLY & R为Cristal Beerand和AB InBev创建的体验式广告，类别: 酒精饮料。
砌块钢筋
案例简介：We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal. Experiential advertisement created by VMLY&R, Peru for Cristal Beerand and AB InBev, within the category: Alcoholic Drinks.
Block Bars
案例简介：我们知道，封锁意味着所有的酒吧都关门了。克里斯塔尔，秘鲁人一直在那里的啤酒，需要做点什么。这就是为什么我们创建了BlockBars。在目前最受欢迎的视频游戏中，我们复制了标志性的秘鲁酒吧。使用相同的游戏块，我们在酒吧内做了QR码。当人们扫描它时，他们在家里收到了一杯真正的啤酒，所以，多亏了Cristal，这种体验终于是真实的。由秘鲁VMLY & R为Cristal Beerand和AB InBev创建的体验式广告，类别: 酒精饮料。
Block Bars
案例简介：We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal. Experiential advertisement created by VMLY&R, Peru for Cristal Beerand and AB InBev, within the category: Alcoholic Drinks.
砌块钢筋
暂无简介
Block Bars
暂无简介
基本信息
- 广告品牌： Cristal Beerand and AB InBev
- 发布日期： 2021-08
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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