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盲点
案例简介：学分
盲点
案例简介：Credits
The Blind Spot
案例简介：学分
The Blind Spot
案例简介：Credits
盲点
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The Blind Spot
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案例详情
South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming. Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot" - a series of “invisible” life-size installations featuring objects that would commonly be found and missed in your blind spot – Delivery drivers and cyclists. These were then placed these in Volkswagen dealerships and conferences during #MotorcycleAwarenessMonth.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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