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它发生得很快
案例简介：EntrySummary 分心驾驶现在比酒后驾驶杀死更多的人。事实上，在 2016年，安大略省，加拿大交通部报告了几十年来道路上最致命的周末之一。然而，尽管有公开的危险，青少年只是不认为看他们的手机几秒钟会分心驾驶。所以我们推出了这个 15 秒的电视广告，让他们意识到它 “发生得很快”。这项运动是在今年最大的驾驶周末 -- 加拿大日长周末发起的。这部电影随后成为加拿大安大略省所有驾校的强制观众。 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的这个位置显示 “事情发生得很快。”
它发生得很快
案例简介：EntrySummary Distracted driving now kills more people than drunk driving. In fact, in 2016, Ontario, Canada’s Ministry of Transportation reported one of the deadliest weekends on the roads in decades. Yet despite the publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched this 15 second TV ad that made them realize that it ‘happens fast.’ The campaign launched on the biggest driving weekend of the year, the Canada Day long weekend. The film subsequently became mandatory viewing in all driving schools in all of Ontario, Canada. BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This spot for the Ontario Ministry of Transportation shows ‘it happens fast.’
It Happens Fast
案例简介：EntrySummary 分心驾驶现在比酒后驾驶杀死更多的人。事实上，在 2016年，安大略省，加拿大交通部报告了几十年来道路上最致命的周末之一。然而，尽管有公开的危险，青少年只是不认为看他们的手机几秒钟会分心驾驶。所以我们推出了这个 15 秒的电视广告，让他们意识到它 “发生得很快”。这项运动是在今年最大的驾驶周末 -- 加拿大日长周末发起的。这部电影随后成为加拿大安大略省所有驾校的强制观众。 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的这个位置显示 “事情发生得很快。”
It Happens Fast
案例简介：EntrySummary Distracted driving now kills more people than drunk driving. In fact, in 2016, Ontario, Canada’s Ministry of Transportation reported one of the deadliest weekends on the roads in decades. Yet despite the publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched this 15 second TV ad that made them realize that it ‘happens fast.’ The campaign launched on the biggest driving weekend of the year, the Canada Day long weekend. The film subsequently became mandatory viewing in all driving schools in all of Ontario, Canada. BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This spot for the Ontario Ministry of Transportation shows ‘it happens fast.’
它发生得很快
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It Happens Fast
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基本信息
- 广告品牌： Ontario Ministry of Transportation
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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