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    健身房

    案例简介:EntrySummary 尽管广泛宣传的危险,青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动,让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上,并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。 ScriptInEnglish 少女: 现在还早。你在车里,在去健身房的路上。少女: 等等,那是什么歌?你拿起你的手机检查。这对跑步来说是一首好歌。但你不能跑。你再也不会走路了。十几岁的女孩: 医生说你的脊椎骨折,脊髓切断,这种损害是不可逆的。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。'

    健身房

    案例简介:EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data. ScriptInEnglish Teenage Girl: It's early. You’re in the car, on your way to the gym. Teenage Girl: Wait, what song is that playing? You pick up your phone to check. It would be such a good song for running. But you can’t run. You'll never even walk again. Teenage Girl: The doctor says you fractured your vertebrae and severed your spinal cord, and the damage is irreversible. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’

    Gym

    案例简介:EntrySummary 尽管广泛宣传的危险,青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动,让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上,并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。 ScriptInEnglish 少女: 现在还早。你在车里,在去健身房的路上。少女: 等等,那是什么歌?你拿起你的手机检查。这对跑步来说是一首好歌。但你不能跑。你再也不会走路了。十几岁的女孩: 医生说你的脊椎骨折,脊髓切断,这种损害是不可逆的。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。'

    Gym

    案例简介:EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data. ScriptInEnglish Teenage Girl: It's early. You’re in the car, on your way to the gym. Teenage Girl: Wait, what song is that playing? You pick up your phone to check. It would be such a good song for running. But you can’t run. You'll never even walk again. Teenage Girl: The doctor says you fractured your vertebrae and severed your spinal cord, and the damage is irreversible. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’

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