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健身房
案例简介：EntrySummary 尽管广泛宣传的危险，青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动，让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上，并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。 ScriptInEnglish 少女: 现在还早。你在车里，在去健身房的路上。少女: 等等，那是什么歌？你拿起你的手机检查。这对跑步来说是一首好歌。但你不能跑。你再也不会走路了。十几岁的女孩: 医生说你的脊椎骨折，脊髓切断，这种损害是不可逆的。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。'
健身房
案例简介：EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data. ScriptInEnglish Teenage Girl: It's early. You’re in the car, on your way to the gym. Teenage Girl: Wait, what song is that playing? You pick up your phone to check. It would be such a good song for running. But you can’t run. You'll never even walk again. Teenage Girl: The doctor says you fractured your vertebrae and severed your spinal cord, and the damage is irreversible. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’
Gym
案例简介：EntrySummary 尽管广泛宣传的危险，青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动，让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上，并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。 ScriptInEnglish 少女: 现在还早。你在车里，在去健身房的路上。少女: 等等，那是什么歌？你拿起你的手机检查。这对跑步来说是一首好歌。但你不能跑。你再也不会走路了。十几岁的女孩: 医生说你的脊椎骨折，脊髓切断，这种损害是不可逆的。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付 简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。'
Gym
案例简介：EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data. ScriptInEnglish Teenage Girl: It's early. You’re in the car, on your way to the gym. Teenage Girl: Wait, what song is that playing? You pick up your phone to check. It would be such a good song for running. But you can’t run. You'll never even walk again. Teenage Girl: The doctor says you fractured your vertebrae and severed your spinal cord, and the damage is irreversible. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’
健身房
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Gym
暂无简介
基本信息
- 广告战役： #Ontario Ministry of Transportation-广播-8ff2#
- 广告品牌： Ontario Ministry of Transportation
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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