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奇迹食品
案例简介：早在 2010年1月，一场电视广告宣传花椰菜将其 “神奇” 的健康益处与其他所谓的奇迹相提并论。仅仅播出了五周，没有任何其他形式的交流或营销努力，“奇迹食品” 电视活动获得了一些严肃的关注。粉丝创建的 Facebook 页面吸引了 20,000 多名粉丝，西兰花的销售额比前一年增长了 8%。其中最有价值的指标是本月加拿大各地杂货店里额外 188,574镑的花椰菜。 TVB 的 “奇迹食品” 活动包括三个广播点，指向 TheMiracleFood.ca 和这个运动后的印刷广告。 三个地方: 降落伞、八胞胎、烟囱。
奇迹食品
案例简介：Back in January 2010, a TV campaign aired for broccoli pitting its “miraculous” health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the “Miracle Food” TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month. The TVB's "Miracle Food" campaign consisted of three broadcast spots which point to TheMiracleFood.ca and this post-campaign print ad revealing the campaign. Three spots: parachute, octuplets, chimney.
Miracle Food
案例简介：早在 2010年1月，一场电视广告宣传花椰菜将其 “神奇” 的健康益处与其他所谓的奇迹相提并论。仅仅播出了五周，没有任何其他形式的交流或营销努力，“奇迹食品” 电视活动获得了一些严肃的关注。粉丝创建的 Facebook 页面吸引了 20,000 多名粉丝，西兰花的销售额比前一年增长了 8%。其中最有价值的指标是本月加拿大各地杂货店里额外 188,574镑的花椰菜。 TVB 的 “奇迹食品” 活动包括三个广播点，指向 TheMiracleFood.ca 和这个运动后的印刷广告。 三个地方: 降落伞、八胞胎、烟囱。
Miracle Food
案例简介：Back in January 2010, a TV campaign aired for broccoli pitting its “miraculous” health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the “Miracle Food” TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month. The TVB's "Miracle Food" campaign consisted of three broadcast spots which point to TheMiracleFood.ca and this post-campaign print ad revealing the campaign. Three spots: parachute, octuplets, chimney.
奇迹食品
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Miracle Food
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