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每月
案例简介：背景 成千上万无家可归和贫困的妇女经历了一种被称为时期贫困的流行病: 无法获得卫生产品。许多女性采取绝望的措施，用他们能找到的任何东西来制作临时卫生棉条，比如旧袜子或纸巾。这可能导致严重的健康问题，如中毒休克综合征 (TSS)。加拿大最大的零售连锁药店Shoppers Drug Mart致力于支持所有妇女的健康 -- 即使是最被剥夺权利的妇女。因此，我们着手创造一种有效的方法，为无家可归和贫困的妇女提供免费卫生棉条，否则她们将负担不起。 描述您所在地区的文化/社会/政治/环境气候，以及您在此背景下的竞选活动的重要性 由于滥用、骚扰、接触毒品和其他问题，许多无家可归的妇女觉得去收容所买卫生棉不安全。此外，加拿大避难所的卫生棉条供应有限，一次只能提供一两条，迫使想要保持清洁的妇女在骨骼期间一次又一次地返回。我们需要一种解决方案，为无家可归的妇女提供一种安全方便地获得卫生棉条的方法，同时维护她们的尊严。 描述创意 (30% 的选票) 我们创建了每月: 通过upcycled报纸盒分配的卫生棉条。我们意识到这些正在消失但可识别的前报纸递送装置将是一种谨慎的私人方式，可以在女性需要的时间和地点向她们运送卫生棉条。所以我们重新制作盒子来分发卫生棉，而不是报纸。我们为盒子配备了键盘，并将代码分发给外展程序。我们还创建了一个网络应用程序，其中包含我们的盒子的代码和位置，女性通过城市中的许多免费wifi点。 描述策略 (20% 的选票) 我们故意对我们的提高认识运动采取有针对性的方法，确保唯一知道《月刊》的人是那些需要无家可归的妇女。我们直接联系了当地的宣传团体、庇护所和外联项目，以传播消息并分发盒子的代码和位置。我们还将无家可归和贫困妇女居住的城市作为目标，并将每月的信息直接分发给街头妇女。 描述执行情况 (20% 的选票) 我们与当地政府合作，在多伦多街道上安装每月的 “报箱”，在最需要它们的社区。我们从一个试点社区开始，并将发现提交给市议会，一旦多伦多政治家发现了这个想法，他们立即批准开发更多的盒子，将其变成全市范围的计划。由于每月对多伦多贫困时期的影响，该计划正在加拿大各地扩展。 描述结果/影响 (30% 的选票) 没有喜欢。没有心脏。没有股份。没有转发。购物者毒品市场悄悄地向需要它的女性推广这一努力。SDM不是为公司赢得荣誉，而是通过多伦多市议会每月获得的热情支持来衡量这个项目的成功，该支持允许该项目在全市范围内扩展。最重要的是，需要定期重新进货。显然需要它们的女人正在得到它们。显示《月刊》有助于消除多伦多的贫困。
每月
案例简介：Background Thousands of homeless and impoverished women experience an epidemic known as period poverty: a lack of access to sanitary products. Many women take desperate measures to fashion makeshift tampons out of whatever they can find, like old socks or paper towels. This can lead to serious health problems like toxic shock syndrome (TSS). Shoppers Drug Mart, the largest retail pharmacy chain in Canada, is committed to supporting all women’s health — even the most disenfranchised. So we set out to create an effective way to supply free tampons to homeless and impoverished women who otherwise wouldn’t be able to afford them. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Many homeless women feel unsafe going to shelters for tampons due to abuse, harassment, exposure to drugs, and other issues. Furthermore, tampons are in limited supply in canadian shelters and only available one or two at time, forcing woman who want to stay clean to return again and again over the course of bone period. We needed a solution that provided homeless women with a way to safely and convenient acquire tampons while preserving their dignity. Describe the creative idea (30% of vote) We created The Monthly: tampons dispensed through upcycled newspaper boxes. We realized these disappearing yet recognizable, former newspaper delivery devices would be a discreet, private way to deliver tampons to women when and where they need them. So we reworked the boxes to dispense tampons, rather than newspapers. We outfitted the boxes with keypads and distributed the code to outreach programs. We also created a web app with the code and locations of our boxes that women via the many free wifi points in the city. Describe the strategy (20% of vote) We deliberately took a targeted approach to our awareness campaign by making sure that the only people who knew about The Monthly were those who needed to — homeless women. We reached out directly to local advocacy groups, shelters, and outreach programs to spread the word and distribute the boxes’ codes and locations. We also target area of the city where homeless and impoverished woman live and handed out information about The Monthly directly to women on the street. Describe the execution (20% of vote) We worked with local government to install The Monthly ‘newspaper boxes’ on Toronto streets, in the neighborhoods that needed them the most. We began with a pilot neighbourhood and presented the finding to city council, once Toronto politicians found out about the idea, they immediately approved the development of more boxes to turn it into a citywide program. Because of the impact The Monthly has had on period poverty in Toronto, the program is expanding across Canada. Describe the results/impact (30% of vote) There were no likes. No hearts. No shares. No retweets. Shoppers Drug Mart has quietly promoted this effort to the women who need it. Rather than accolades for the company, SDM has measured the success of this project by the the enthusiastic support The Monthly has received by Toronto City Council -- who allowed the expansion of the program across the city. And most importantly, the need to regularly restock the boxes. Clearly the woman who need them, are getting them. Showing that The Monthly is helping to eradicate period poverty in Toronto.
The Monthly
案例简介：背景 成千上万无家可归和贫困的妇女经历了一种被称为时期贫困的流行病: 无法获得卫生产品。许多女性采取绝望的措施，用他们能找到的任何东西来制作临时卫生棉条，比如旧袜子或纸巾。这可能导致严重的健康问题，如中毒休克综合征 (TSS)。加拿大最大的零售连锁药店Shoppers Drug Mart致力于支持所有妇女的健康 -- 即使是最被剥夺权利的妇女。因此，我们着手创造一种有效的方法，为无家可归和贫困的妇女提供免费卫生棉条，否则她们将负担不起。 描述您所在地区的文化/社会/政治/环境气候，以及您在此背景下的竞选活动的重要性 由于滥用、骚扰、接触毒品和其他问题，许多无家可归的妇女觉得去收容所买卫生棉不安全。此外，加拿大避难所的卫生棉条供应有限，一次只能提供一两条，迫使想要保持清洁的妇女在骨骼期间一次又一次地返回。我们需要一种解决方案，为无家可归的妇女提供一种安全方便地获得卫生棉条的方法，同时维护她们的尊严。 描述创意 (30% 的选票) 我们创建了每月: 通过upcycled报纸盒分配的卫生棉条。我们意识到这些正在消失但可识别的前报纸递送装置将是一种谨慎的私人方式，可以在女性需要的时间和地点向她们运送卫生棉条。所以我们重新制作盒子来分发卫生棉，而不是报纸。我们为盒子配备了键盘，并将代码分发给外展程序。我们还创建了一个网络应用程序，其中包含我们的盒子的代码和位置，女性通过城市中的许多免费wifi点。 描述策略 (20% 的选票) 我们故意对我们的提高认识运动采取有针对性的方法，确保唯一知道《月刊》的人是那些需要无家可归的妇女。我们直接联系了当地的宣传团体、庇护所和外联项目，以传播消息并分发盒子的代码和位置。我们还将无家可归和贫困妇女居住的城市作为目标，并将每月的信息直接分发给街头妇女。 描述执行情况 (20% 的选票) 我们与当地政府合作，在多伦多街道上安装每月的 “报箱”，在最需要它们的社区。我们从一个试点社区开始，并将发现提交给市议会，一旦多伦多政治家发现了这个想法，他们立即批准开发更多的盒子，将其变成全市范围的计划。由于每月对多伦多贫困时期的影响，该计划正在加拿大各地扩展。 描述结果/影响 (30% 的选票) 没有喜欢。没有心脏。没有股份。没有转发。购物者毒品市场悄悄地向需要它的女性推广这一努力。SDM不是为公司赢得荣誉，而是通过多伦多市议会每月获得的热情支持来衡量这个项目的成功，该支持允许该项目在全市范围内扩展。最重要的是，需要定期重新进货。显然需要它们的女人正在得到它们。显示《月刊》有助于消除多伦多的贫困。
The Monthly
案例简介：Background Thousands of homeless and impoverished women experience an epidemic known as period poverty: a lack of access to sanitary products. Many women take desperate measures to fashion makeshift tampons out of whatever they can find, like old socks or paper towels. This can lead to serious health problems like toxic shock syndrome (TSS). Shoppers Drug Mart, the largest retail pharmacy chain in Canada, is committed to supporting all women’s health — even the most disenfranchised. So we set out to create an effective way to supply free tampons to homeless and impoverished women who otherwise wouldn’t be able to afford them. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Many homeless women feel unsafe going to shelters for tampons due to abuse, harassment, exposure to drugs, and other issues. Furthermore, tampons are in limited supply in canadian shelters and only available one or two at time, forcing woman who want to stay clean to return again and again over the course of bone period. We needed a solution that provided homeless women with a way to safely and convenient acquire tampons while preserving their dignity. Describe the creative idea (30% of vote) We created The Monthly: tampons dispensed through upcycled newspaper boxes. We realized these disappearing yet recognizable, former newspaper delivery devices would be a discreet, private way to deliver tampons to women when and where they need them. So we reworked the boxes to dispense tampons, rather than newspapers. We outfitted the boxes with keypads and distributed the code to outreach programs. We also created a web app with the code and locations of our boxes that women via the many free wifi points in the city. Describe the strategy (20% of vote) We deliberately took a targeted approach to our awareness campaign by making sure that the only people who knew about The Monthly were those who needed to — homeless women. We reached out directly to local advocacy groups, shelters, and outreach programs to spread the word and distribute the boxes’ codes and locations. We also target area of the city where homeless and impoverished woman live and handed out information about The Monthly directly to women on the street. Describe the execution (20% of vote) We worked with local government to install The Monthly ‘newspaper boxes’ on Toronto streets, in the neighborhoods that needed them the most. We began with a pilot neighbourhood and presented the finding to city council, once Toronto politicians found out about the idea, they immediately approved the development of more boxes to turn it into a citywide program. Because of the impact The Monthly has had on period poverty in Toronto, the program is expanding across Canada. Describe the results/impact (30% of vote) There were no likes. No hearts. No shares. No retweets. Shoppers Drug Mart has quietly promoted this effort to the women who need it. Rather than accolades for the company, SDM has measured the success of this project by the the enthusiastic support The Monthly has received by Toronto City Council -- who allowed the expansion of the program across the city. And most importantly, the need to regularly restock the boxes. Clearly the woman who need them, are getting them. Showing that The Monthly is helping to eradicate period poverty in Toronto.
每月
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The Monthly
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基本信息
- 广告战役： #Shoppers Drug Mart-推广与活动-9ed3#
- 广告品牌： Shoppers Drug Mart
- 发布日期： 2020
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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