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购物中心
案例简介：简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。' ScriptInEnglish 十几岁的男孩: 这是周末。你在开车，在去购物中心见你女朋友的路上。你迟到了。你收到一条短信。一定是她。十几岁的男孩: 你往下看，伸手去拿电话。你开始点击回复，但你感觉不到你的手指。你感觉不到你的胳膊或腿。你什么都感觉不到。你开始意识到机器在帮助你呼吸。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付。 EntrySummary 尽管广泛宣传的危险，青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动，让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上，并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。
购物中心
案例简介：BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’ ScriptInEnglish Teenage Boy: It's the weekend. You’re driving, on your way to meet your girlfriend at the mall. You’re late. You get a text. Must be her. Teenage Boy: You look down and reach for the phone. You start to tap to reply but you can’t feel your fingers. You can’t feel your arms or legs.You can't feel anything. You start to realize that a machine is helping you breathe. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario. EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data.
Mall
案例简介：简要解释 青少年只是不认为看他们的手机几秒钟会分心驾驶。安大略省交通部的 Spotify 电台活动让他们意识到 “事情发生得很快”。' ScriptInEnglish 十几岁的男孩: 这是周末。你在开车，在去购物中心见你女朋友的路上。你迟到了。你收到一条短信。一定是她。十几岁的男孩: 你往下看，伸手去拿电话。你开始点击回复，但你感觉不到你的手指。你感觉不到你的胳膊或腿。你什么都感觉不到。你开始意识到机器在帮助你呼吸。V/O: 它发生得很快。放下电话。V/O: 由安大略省政府支付。 EntrySummary 尽管广泛宣传的危险，青少年只是不认为看他们的手机几秒钟是分心驾驶。所以我们发起了一个 Spotify 电台活动，让他们意识到秒是唯一需要的。我们将广播广告定位到他们驾驶最多的安大略省道路上，并利用 Spotify 行为数据的力量将它们定制到他们的 Spotify 播放列表中。
Mall
案例简介：BriefExplanation Teens just don’t think looking at their phone for a few seconds is distracted driving. This Spotify radio campaign for the Ontario Ministry of Transportation made them realize ‘it happens fast.’ ScriptInEnglish Teenage Boy: It's the weekend. You’re driving, on your way to meet your girlfriend at the mall. You’re late. You get a text. Must be her. Teenage Boy: You look down and reach for the phone. You start to tap to reply but you can’t feel your fingers. You can’t feel your arms or legs.You can't feel anything. You start to realize that a machine is helping you breathe. V/O: It happens fast. Put down the phone.V/O: Paid for by the Government of Ontario. EntrySummary Despite the widely publicized dangers, teens just don’t think looking at their phone for a few seconds is distracted driving. So we launched a Spotify radio campaign that made them realize that seconds is all it takes. We geo-targeted the radio ads to the Ontario roads they drove the most and customized them to their Spotify playlists by using the power of Spotify’s behavioral data.
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Mall
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基本信息
- 广告战役： #Ontario Ministry of Transportation-广播-8ff2#
- 广告品牌： Ontario Ministry of Transportation
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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