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钱包
案例简介：现在已经为妇女平等党发起了一场视觉上引人注目的户外运动，在 5月4日即将到来的利物浦市长选举中支持他们的候选人塔比莎 · 莫顿。 作为今年英国 “市长” 选举的一部分，WEP 的利物浦候选人正在与保守党、自由民主党、工党和绿党的四名男性代表竞争。莫顿的议程优先考虑结束对妇女的家庭暴力，纠正性别薪酬差距的不平衡。 为了鼓励利物浦居民投票给莫顿，现在的户外创意以一种发自内心的方式强调了影响性别平等的不舒服的事实。 一幅海报的灵感来自利物浦家庭暴力的高发生率，以及该市每 15 分钟就有人报告一起家庭暴力案件的事实。它的特点是一名妇女的背部有蓝绿色瘀伤痕迹，仔细检查后类似于日期: “5月4日”，旁边有一句复写: “利物浦开始痊愈的那一天。结束家庭暴力。投票给塔比莎 · 莫顿 ”。
钱包
案例简介：Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Mayoral elections on May 4th. As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool Candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties. Morton’s agenda prioritises the ending of domestic violence against women and redressing the imbalance of the gender pay gap. To encourage Liverpool inhabitants to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality. One poster is inspired by the high rate of domestic abuse in Liverpool and the fact someone reports a case of domestic violence every fifteen minutes in the city. It features a woman’s back with blue-green bruise marks, which on closer inspection resembles the date: “May 4th”, alongside the copy line: “The Day Liverpool Starts to heal. End Domestic Violence. Vote Tabitha Morton”.
Purse
案例简介：现在已经为妇女平等党发起了一场视觉上引人注目的户外运动，在 5月4日即将到来的利物浦市长选举中支持他们的候选人塔比莎 · 莫顿。 作为今年英国 “市长” 选举的一部分，WEP 的利物浦候选人正在与保守党、自由民主党、工党和绿党的四名男性代表竞争。莫顿的议程优先考虑结束对妇女的家庭暴力，纠正性别薪酬差距的不平衡。 为了鼓励利物浦居民投票给莫顿，现在的户外创意以一种发自内心的方式强调了影响性别平等的不舒服的事实。 一幅海报的灵感来自利物浦家庭暴力的高发生率，以及该市每 15 分钟就有人报告一起家庭暴力案件的事实。它的特点是一名妇女的背部有蓝绿色瘀伤痕迹，仔细检查后类似于日期: “5月4日”，旁边有一句复写: “利物浦开始痊愈的那一天。结束家庭暴力。投票给塔比莎 · 莫顿 ”。
Purse
案例简介：Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Mayoral elections on May 4th. As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool Candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties. Morton’s agenda prioritises the ending of domestic violence against women and redressing the imbalance of the gender pay gap. To encourage Liverpool inhabitants to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality. One poster is inspired by the high rate of domestic abuse in Liverpool and the fact someone reports a case of domestic violence every fifteen minutes in the city. It features a woman’s back with blue-green bruise marks, which on closer inspection resembles the date: “May 4th”, alongside the copy line: “The Day Liverpool Starts to heal. End Domestic Violence. Vote Tabitha Morton”.
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基本信息
- 广告战役： #Women's Equality Party-户外-1243#
- 广告品牌： Women's Equality Party
- 发布日期： 2017-04-03
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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