案例简介：翻译 钱包的内部有容易理解的视觉步骤来进行乳房自我检查。每个插图下的副本解释了该过程。底部的线要求该妇女在检查乳房时，如果感觉有任何异常，请与当地的乡村健康中心联系。 想法 这些插图是用印度农村熟悉的 9 种流行的民间艺术风格制作的。即: Gondh 、 Pichwai 、 Rajput 、 Phad 、 Kalighat 、 Kalamkari 、 Patachitra 、 Madhubani 和 Cheriyal。钱包的正面有一个简单的游戏，一个女人进行乳房自我检查，不同的风格呈现不同。这些都是在民间艺术家的帮助下精心创作的，历时两个月。内侧皮瓣有简单的步骤插图，是女性进行自我检查的有用视觉指南。 EntrySummary 在印度农村，乳腺癌的发病率正在上升。而对简单的预防性自我检查的认识非常低。此外，在这些偏远的村庄，文化上的妇女对她们的健康问题并不开放，这就是为什么提醒媒介需要谨慎和私人的东西 -- 传统的印度妇女钱包 “batu”。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？基于这个古老的习惯，我们设计了带有女性检查自己的演示视觉效果的钱包 -- 这提醒了我们执行简单的乳房自我检查步骤。 BriefWithProjectedOutcomes 印度没有关于妇女健康意识信息的限制或法规。正常的做法是让医学专家证实这一信息。我们的倡议得到了癌症患者援助协会的支持和实施，该协会是印度癌症预防和指导的杰出组织。 简要解释 观众 乳腺癌治疗的主要障碍是晚期检测，因为缺乏自我检查步骤的意识。健康钱包利用文化习惯来教育他们，并提醒他们进行定期检查，以帮助早期发现并拯救更多生命。

案例简介：Translation The inside of the purse has easy to understand visual steps to conduct a breast self-examination. The copy under each illustration explains the procedure. The line at the bottom asks the woman to get in touch with her local village health centre if she feels any abnormality while checking her breasts. Idea These illustrations are made in 9 popular folk-art styles which rural India is familiar with. Namely: Gondh, Pichwai, Rajput, Phad, Kalighat, Kalamkari, Patachitra, Madhubani and Cheriyal. The front face of the purses has a simple play on a woman conducting a breast self-examination, rendered differently for different styles. These were meticulously created with the help of folk artists, over the course of two months. The inside flap has simple step illustrations that are a useful visual guide for women to do the self checks. EntrySummary The incidence of breast cancer is on the rise in rural India. While the awareness of simple preventive self checks is very low. Moreover, culturally women are not open about their health issues in these remote villages, which is why the reminder medium needed to be something discreet and personal - A 'Batua', the traditional Indian women's purse. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Can this unique habit also help protect them from breast cancer? Riding on this age-old habit, we designed purses with illustrative visuals of women checking themselves - which served as a reminder to perform the simple breast self-examination steps given inside. BriefWithProjectedOutcomes There are no restrictions or regulations regarding women's health awareness messages in India. The normal practice is to get the message corroborated by medical experts. Our initiative was supported and conducted with the Cancer Patients Aid Association - India's pre-eminent organisation for Cancer prevention and guidance. BriefExplanation Audience The principal barrier to breast cancer treatment is late detection because of the lack of awareness about self-examination steps. The Health Purse addressed this barrier using a cultural habit to educate them and serve as a reminder for regular checks that could help early detection and save more lives.

健康钱包 | The Health Purse (Sehat Ka Batua)

案例简介：翻译 钱包的内部有容易理解的视觉步骤来进行乳房自我检查。每个插图下的副本解释了该过程。底部的线要求该妇女在检查乳房时，如果感觉有任何异常，请与当地的乡村健康中心联系。 想法 这些插图是用印度农村熟悉的 9 种流行的民间艺术风格制作的。即: Gondh 、 Pichwai 、 Rajput 、 Phad 、 Kalighat 、 Kalamkari 、 Patachitra 、 Madhubani 和 Cheriyal。钱包的正面有一个简单的游戏，一个女人进行乳房自我检查，不同的风格呈现不同。这些都是在民间艺术家的帮助下精心创作的，历时两个月。内侧皮瓣有简单的步骤插图，是女性进行自我检查的有用视觉指南。 EntrySummary 在印度农村，乳腺癌的发病率正在上升。而对简单的预防性自我检查的认识非常低。此外，在这些偏远的村庄，文化上的妇女对她们的健康问题并不开放，这就是为什么提醒媒介需要谨慎和私人的东西 -- 传统的印度妇女钱包 “batu”。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？基于这个古老的习惯，我们设计了带有女性检查自己的演示视觉效果的钱包 -- 这提醒了我们执行简单的乳房自我检查步骤。 BriefWithProjectedOutcomes 印度没有关于妇女健康意识信息的限制或法规。正常的做法是让医学专家证实这一信息。我们的倡议得到了癌症患者援助协会的支持和实施，该协会是印度癌症预防和指导的杰出组织。 简要解释 观众 乳腺癌治疗的主要障碍是晚期检测，因为缺乏自我检查步骤的意识。健康钱包利用文化习惯来教育他们，并提醒他们进行定期检查，以帮助早期发现并拯救更多生命。

健康钱包 | The Health Purse (Sehat Ka Batua)

案例简介：Translation The inside of the purse has easy to understand visual steps to conduct a breast self-examination. The copy under each illustration explains the procedure. The line at the bottom asks the woman to get in touch with her local village health centre if she feels any abnormality while checking her breasts. Idea These illustrations are made in 9 popular folk-art styles which rural India is familiar with. Namely: Gondh, Pichwai, Rajput, Phad, Kalighat, Kalamkari, Patachitra, Madhubani and Cheriyal. The front face of the purses has a simple play on a woman conducting a breast self-examination, rendered differently for different styles. These were meticulously created with the help of folk artists, over the course of two months. The inside flap has simple step illustrations that are a useful visual guide for women to do the self checks. EntrySummary The incidence of breast cancer is on the rise in rural India. While the awareness of simple preventive self checks is very low. Moreover, culturally women are not open about their health issues in these remote villages, which is why the reminder medium needed to be something discreet and personal - A 'Batua', the traditional Indian women's purse. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Can this unique habit also help protect them from breast cancer? Riding on this age-old habit, we designed purses with illustrative visuals of women checking themselves - which served as a reminder to perform the simple breast self-examination steps given inside. BriefWithProjectedOutcomes There are no restrictions or regulations regarding women's health awareness messages in India. The normal practice is to get the message corroborated by medical experts. Our initiative was supported and conducted with the Cancer Patients Aid Association - India's pre-eminent organisation for Cancer prevention and guidance. BriefExplanation Audience The principal barrier to breast cancer treatment is late detection because of the lack of awareness about self-examination steps. The Health Purse addressed this barrier using a cultural habit to educate them and serve as a reminder for regular checks that could help early detection and save more lives.

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健康钱包 | The Health Purse (Sehat Ka Batua)

暂无简介