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健康钱包 (Sehat Ka Batua)
案例简介：EntrySummary 在印度农村，乳腺癌的发病率正在上升。而对简单的预防性自我检查的认识非常低。此外，在这些偏远的村庄，文化上的妇女对她们的健康问题并不开放，这就是为什么提醒媒介需要谨慎和私人的东西 -- 传统的印度妇女钱包 “batu”。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？ 简要解释 影响任何行为改变的最佳方式是依靠现有的文化行为。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？在此基础上，我们设计了带有女性检查自己的演示视觉效果的钱包 -- 这提醒了我们执行简单的乳房自我检查步骤。这些钱包印在亲肤的布料上，使用 9 种著名的印度民间艺术风格设计。“Batua” 因此成为一个钱包，不仅保护他们的财富，而且保护他们的健康。
健康钱包 (Sehat Ka Batua)
案例简介：EntrySummary The incidence of breast cancer is on the rise in rural India. While the awareness of simple preventive self checks is very low. Moreover, culturally women are not open about their health issues in these remote villages, which is why the reminder medium needed to be something discreet and personal - A 'Batua', the traditional Indian women's purse. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Can this unique habit also help protect them from breast cancer? BriefExplanation The best way to effect any behaviour change is to ride on existing cultural behaviour. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Could this unique habit also help protect them from breast cancer? Riding on this, we designed purses with illustrative visuals of women checking themselves - which served as a reminder to perform the simple breast self-examination steps given inside. The purses were printed on skin-friendly cloth and designed using 9 famous Indian folk-art styles. The 'batua' thus became a purse that didn't just protect their wealth, but their health as well.
The Health Purse (Sehat Ka Batua)
案例简介：EntrySummary 在印度农村，乳腺癌的发病率正在上升。而对简单的预防性自我检查的认识非常低。此外，在这些偏远的村庄，文化上的妇女对她们的健康问题并不开放，这就是为什么提醒媒介需要谨慎和私人的东西 -- 传统的印度妇女钱包 “batu”。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？ 简要解释 影响任何行为改变的最佳方式是依靠现有的文化行为。印度农村的女性在保护她们的钱方面有一种独特的做法 -- 她们把钱包放在上衣里。这种独特的习惯是否也有助于保护他们免于乳腺癌？在此基础上，我们设计了带有女性检查自己的演示视觉效果的钱包 -- 这提醒了我们执行简单的乳房自我检查步骤。这些钱包印在亲肤的布料上，使用 9 种著名的印度民间艺术风格设计。“Batua” 因此成为一个钱包，不仅保护他们的财富，而且保护他们的健康。
The Health Purse (Sehat Ka Batua)
案例简介：EntrySummary The incidence of breast cancer is on the rise in rural India. While the awareness of simple preventive self checks is very low. Moreover, culturally women are not open about their health issues in these remote villages, which is why the reminder medium needed to be something discreet and personal - A 'Batua', the traditional Indian women's purse. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Can this unique habit also help protect them from breast cancer? BriefExplanation The best way to effect any behaviour change is to ride on existing cultural behaviour. Women in rural India have a unique practice when it comes to protecting their money - they keep their purses in their blouses. Could this unique habit also help protect them from breast cancer? Riding on this, we designed purses with illustrative visuals of women checking themselves - which served as a reminder to perform the simple breast self-examination steps given inside. The purses were printed on skin-friendly cloth and designed using 9 famous Indian folk-art styles. The 'batua' thus became a purse that didn't just protect their wealth, but their health as well.
健康钱包 (Sehat Ka Batua)
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The Health Purse (Sehat Ka Batua)
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基本信息
- 广告战役： #Mahindra Rise-互动-80e19#
- 广告品牌： Mahindra Rise
- 发布日期： 2018-04-01
- 行业领域： 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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