案例简介：问题 在印度农村，乳腺癌的发病率正在上升，但是女性不知道简单的自我检查步骤可以早期发现乳腺癌。这些女人生活在 媒体 -- 黑暗的领域，所以传统媒体无法接触到他们。此外，在文化上，这些妇女对这些问题不开放。我们能以一种谨慎和个人的方式提醒他们，这样检查自己就成了一种习惯吗？ 想法 这些女人有一种独特的做法 -- 她们把钱包放在上衣里以保护自己的钱。这种习惯也能保护他们免于乳腺癌吗？我们设计了带有女性检查自己的视觉效果的钱包 -- 作为一种提醒媒介，用于执行内部给出的简单乳房自我检查步骤。 实施 这些钱包是在马哈拉施特拉邦的 Madkepada 、 Belwadi 、 Kinipada 、 Katkariwadi 、 Sutarpada 、 Warkhanda 和其他村庄的健康宣传活动中分发的。在给女性提包作为提醒之前，她们被教导如何在家进行乳房自我检查。该倡议将扩大到该国媒体黑暗地区的更多妇女。

案例简介：Problem The incidence of breast cancer is on the rise in rural India but women are unaware of simple self-examination steps that can detect breast cancer early. These women live in media-dark areas, so conventional media doesn’t reach them. Moreover, culturally these women are not open about such issues. Could we remind them in a way that is discreet and personal, so that checking themselves becomes a habit? Idea These women have a unique practice – they keep their purses in their blouses to protect their money. Can this habit also protect them from breast cancer? We designed purses with illustrative visuals of women checking themselves – which served as a reminder medium to perform the simple breast self-examination steps given inside. Implementation The purses were distributed during health awareness drives in Madkepada, Belwadi, Kinipada, Katkariwadi, Sutarpada, Warkhanda among other villages in Maharashtra. Women were taught how to perform a breast self-examination at home, before giving them the purses that serve as a reminder. The initiative will be scaled up to reach even more women in media-dark parts of the country.

健康钱包 | The Health Purse (Sehat Ka Batua)

案例简介：问题 在印度农村，乳腺癌的发病率正在上升，但是女性不知道简单的自我检查步骤可以早期发现乳腺癌。这些女人生活在 媒体 -- 黑暗的领域，所以传统媒体无法接触到他们。此外，在文化上，这些妇女对这些问题不开放。我们能以一种谨慎和个人的方式提醒他们，这样检查自己就成了一种习惯吗？ 想法 这些女人有一种独特的做法 -- 她们把钱包放在上衣里以保护自己的钱。这种习惯也能保护他们免于乳腺癌吗？我们设计了带有女性检查自己的视觉效果的钱包 -- 作为一种提醒媒介，用于执行内部给出的简单乳房自我检查步骤。 实施 这些钱包是在马哈拉施特拉邦的 Madkepada 、 Belwadi 、 Kinipada 、 Katkariwadi 、 Sutarpada 、 Warkhanda 和其他村庄的健康宣传活动中分发的。在给女性提包作为提醒之前，她们被教导如何在家进行乳房自我检查。该倡议将扩大到该国媒体黑暗地区的更多妇女。

健康钱包 | The Health Purse (Sehat Ka Batua)

案例简介：Problem The incidence of breast cancer is on the rise in rural India but women are unaware of simple self-examination steps that can detect breast cancer early. These women live in media-dark areas, so conventional media doesn’t reach them. Moreover, culturally these women are not open about such issues. Could we remind them in a way that is discreet and personal, so that checking themselves becomes a habit? Idea These women have a unique practice – they keep their purses in their blouses to protect their money. Can this habit also protect them from breast cancer? We designed purses with illustrative visuals of women checking themselves – which served as a reminder medium to perform the simple breast self-examination steps given inside. Implementation The purses were distributed during health awareness drives in Madkepada, Belwadi, Kinipada, Katkariwadi, Sutarpada, Warkhanda among other villages in Maharashtra. Women were taught how to perform a breast self-examination at home, before giving them the purses that serve as a reminder. The initiative will be scaled up to reach even more women in media-dark parts of the country.

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健康钱包 | The Health Purse (Sehat Ka Batua)

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