While our leaders are busy spewing their hateful vitriol all over social media, it’s become increasingly important to tell the story of different kind of leader. His name was Nelson Mandela and the world needs him now more than ever.#ShaveToRemember is a call to action for all people in South Africa and beyond, to find the Mandela within them by getting his iconic haircut. But it’s more than a hairstyle. Getting the Madiba line shaved into your hair is a visceral pledge to bring his values of freedom, peace, forgiveness and equality to a divided world.The film opens with a recording from the former President’s inaugural speech. This sets the scene as his words are delivered by a diverse cast of real South Africans. Every word in the ad is Mandela’s own.The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Madiba in themCreditsPete Case - Chief Creative Officer - Ogilvy South AfricaMariana O'Kelly - Executive Creative Director - Ogilvy JohannesburgMolefi Thulo - Creative Director - Ogilvy JohannesburgPeter Little - Creative Director - Ogilvy JohannesburgAgisanang Masekela - Creative Director - Ogilvy JohannesburgMike Martin - Creative Director - Ogilvy JohannesburgAndile Khambule - Copywriter - Ogilvy JohannesburgSteph van Niekerk - Copywriter - Ogilvy JohannesburgKamohelo Chakela - Art Director - Ogilvy JohannesburgMarion Bryan - Art Director - Ogilvy JohannesburgAngela Kwamongwe - Art Director - Ogilvy JohannesburgThando Silimela - Art Director - Ogilvy JohannesburgStacey Hardy - Producer - Ogilvy JohannesburgDebbie Danheisser - Producer - Ogilvy JohannesburgKim Geldenhuys - Director - 0307 FilmsJo Barber - Producer - 0307 FilmsAdam Bentel - DOP