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飞利浦 # ShaveToRemember
案例简介:有些人在我们身上留下了印记。 这样的人就是曼德拉。一个教会我们团结、谦卑和宽恕的人。在他的百年诞辰之际,飞利浦和纳尔逊·曼德拉基金会联手庆祝他的遗产,并通过佩戴他的标志性发型,让人们有机会追随他的脚步。# shavetoremember诞生了。 竞选活动显示,南非人得到了曼德拉的理发,并背诵了他有力的名言。仅仅穿着像他的发型这样简单的衣服,人们就体现了他的立场。飞利浦剃须刀的收益去了基金会,以继续他的遗产。
飞利浦 # ShaveToRemember
案例简介:Some people leave their mark on us. One such person was Mandela. A man who taught us about unity, humility and forgiveness. On his centenary, Philips and The Nelson Mandela foundation teamed up to celebrate his legacy and give people a chance to walk in his footsteps, by wearing his iconic haircut. #shavetoremember was born. The campaign showed South Africans getting the Mandela haircut and reciting his powerful quotes. Just by wearing something as simple as his hairstyle, people embodied what he stood for. Proceeds of the Philips shavers went to the Foundation to continue his legacy.
Philips #ShaveToRemember
案例简介:有些人在我们身上留下了印记。 这样的人就是曼德拉。一个教会我们团结、谦卑和宽恕的人。在他的百年诞辰之际,飞利浦和纳尔逊·曼德拉基金会联手庆祝他的遗产,并通过佩戴他的标志性发型,让人们有机会追随他的脚步。# shavetoremember诞生了。 竞选活动显示,南非人得到了曼德拉的理发,并背诵了他有力的名言。仅仅穿着像他的发型这样简单的衣服,人们就体现了他的立场。飞利浦剃须刀的收益去了基金会,以继续他的遗产。
Philips #ShaveToRemember
案例简介:Some people leave their mark on us. One such person was Mandela. A man who taught us about unity, humility and forgiveness. On his centenary, Philips and The Nelson Mandela foundation teamed up to celebrate his legacy and give people a chance to walk in his footsteps, by wearing his iconic haircut. #shavetoremember was born. The campaign showed South Africans getting the Mandela haircut and reciting his powerful quotes. Just by wearing something as simple as his hairstyle, people embodied what he stood for. Proceeds of the Philips shavers went to the Foundation to continue his legacy.
飞利浦 # ShaveToRemember
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Philips #ShaveToRemember
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