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Carling黑色标签足球歌曲的变化
案例简介：南非的滥用率是全球平均水平的5倍。这些利率在足球比赛后飙升，第一个借口是酒精。作为SA最大的啤酒品牌，Carling Black Label决定从虐待女性的第一名借口变成反对它的第一名冠军。卡林 (Carling) 被广泛称为真实男性的男性品牌，他着手利用他们对南非男性的影响力，通过传播 “女性虐待没有借口” 的说法来改变他们对GBV的态度。
Carling黑色标签足球歌曲的变化
案例简介：South Africa’s abuse rate is 5 times higher than the global average. These rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label decided to go from the no.1 excuse for women abuse, to the no.1 champion against it. Widely known as the masculine brand for real men, Carling set out to use their influence over South African males to change their attitudes around GBV by spreading the word that there is #NoExcuse for women abuse.
Carling Black Label Soccer Song for Change
案例简介：南非的滥用率是全球平均水平的5倍。这些利率在足球比赛后飙升，第一个借口是酒精。作为SA最大的啤酒品牌，Carling Black Label决定从虐待女性的第一名借口变成反对它的第一名冠军。卡林 (Carling) 被广泛称为真实男性的男性品牌，他着手利用他们对南非男性的影响力，通过传播 “女性虐待没有借口” 的说法来改变他们对GBV的态度。
Carling Black Label Soccer Song for Change
案例简介：South Africa’s abuse rate is 5 times higher than the global average. These rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label decided to go from the no.1 excuse for women abuse, to the no.1 champion against it. Widely known as the masculine brand for real men, Carling set out to use their influence over South African males to change their attitudes around GBV by spreading the word that there is #NoExcuse for women abuse.
Carling黑色标签足球歌曲的变化
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Carling Black Label Soccer Song for Change
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