Danny MacAskill's VR Ride Out|短视频,海报/平面|广告营销案例【ADGuider广告指南】

Danny MacAskill的VR骑行

案例简介：想知道与trials自行车手Danny MacAskill进行一场不畏死亡的自行车之旅的感觉吗？现在，您可以通过Cut Media为山地自行车品牌Santa Cruz Bicycles创建的新的交互式虚拟现实体验，以纪念在阿姆斯特丹开设的新的Ride Out自行车商店。由Cut Media设计和制作的体验是由Santa Cruz Bicycles委托进行的，目的是让新商店的游客享受生活，而不必出门。总部位于格拉斯哥的代理商引入了专业的VR公司REWIND来帮助实现该项目。虚拟冒险是在虚幻引擎中创建的，它使用了Cut Media的热门电影 “the ridge” 中的实际头戴摄像头镜头，作为摄影测量进行扫描，从而在VR遇到之前从未见过。通过VR和motion rig技术的结合，Cut Media为行业创造了第一个平台，在这个平台上，自行车能够通过模拟真实物体的车把呈现反馈。沉浸式旅行是多渠道营销计划的一部分。围绕VR体验Cut Media创建了一系列社交媒体内容，店内销售点图形和影响者视频报道。每个尝试VR体验的人都会获得一个品牌的游戏视频，在社交平台上与朋友分享。丹尼已经前往世界上一些最壮观的地方，用他的山地自行车实现了令人惊叹的壮举。他令人瞠目结舌的自行车电影重新定义了骑自行车可以实现的目标，并让全球数亿观众坐在座位边缘。丹尼还出演了由Cut Media为红牛和阿迪达斯等品牌创建的内容活动。Cut Media的创始人兼董事Stu Thomson说: “我们与Danny合作了十二年，我们很自豪能帮助向全世界的观众展示他令人难以置信的技能。第一次让观众骑上丹尼的自行车，并测试他们的勇气来对抗一场引发眩晕的白指关节之旅，这将挑战他们的平衡和沉着与高度。“。圣克鲁斯自行车公司首席营销官威尔·奥克尔顿说:“ 圣克鲁斯的每个人都骑自行车，但我们没有人能接近体验丹尼在自行车上所做的事情。当Cut Media提出虚拟现实技术作为与其他骑手分享丹尼所见的方式时，我们想为什么不呢？!我们一直喜欢突破山地自行车娱乐的界限，就像自己创造自行车一样。VR骑行只是探索的另一个前沿。所以看这个 (数字) 空间...REWIND的执行制片人Neil Evely说: “很高兴能与Cut Media的团队合作，并在虚拟现实中实现丹尼最著名的两条自行车道。通过将Santa Cruz自行车与虚幻引擎中的运动平台紧密集成，我们创造了令人振奋的世界首创的VR山地自行车体验。它从字面上把你放在马鞍上，让你亲身体验这些路线。“。英国Cut Media为圣克鲁斯自行车制作的体验式广告，类别包括: 零售服务、体育。

Danny MacAskill的VR骑行

案例简介：Want to know how it feels to go on a death-defying bike ride with trials cyclist Danny MacAskill? Now you can, with a new interactive virtual reality experience created by Cut Media for the mountain bike brand Santa Cruz Bicycles, to mark the launch of the new Ride Out Bicycle store in Amsterdam. Devised and produced by Cut Media, the experience was commissioned by Santa Cruz Bicycles to give visitors to the new store the ride of their lives, without having to go outside. The Glasgow-based agency brought in specialist VR company REWIND to help realise the project. Created in Unreal Engine, the virtual adventure uses actual headcam footage from Cut Media’s smash hit film ‘The Ridge’, scanned as photogrammetry, resulting in a never seen before VR encounter. Through the marriage of VR and motion rig technology, Cut Media has created a first for the industry with a platform where the bike has the ability to present feedback through the handlebars that emulates the real thing. The immersive trips are part of a multichannel marketing initiative. Surrounding the VR experience Cut Media has created a selection of social media content, in-store point of sale graphics and influencer video coverage. Everyone who tries the VR experience also gets a branded play-through video of their ride to share with their friends on social platforms. Danny has travelled to some of the most spectacular places in the world to achieve awe-inspiring feats with his mountain bike. His jaw-dropping cycling films redefine what can be achieved on a bike and have kept hundreds of millions of viewers all over the globe on the edge of their seats. Danny has also starred in content campaigns created by Cut Media for brands including Red Bull and adidas. Stu Thomson, Founder and Director at Cut Media, said: “We’ve collaborated with Danny for twelve years, and we’ve been so proud to help showcase his incredible skills for viewers all over the world. It’s such a thrill to put the audience on Danny’s bike for the first time and test their mettle against a vertigo-inducing white-knuckle trip that will challenge their balance and composure with heights.” Will Ockelton, Chief Marketing Officer at Santa Cruz Bicycles, said: “Everyone at Santa Cruz Bicycles rides, but none of us can ever get close to experiencing what Danny does on a bike. When Cut Media proposed virtual reality technology as a way of sharing with other riders what Danny sees, we thought why the heck not?! We’ve always enjoyed pushing the boundaries of mountain bike entertainment as much as creating the bikes themselves. The VR Ride Out is just another frontier to explore. So watch this (digital) space... because more will follow this year!” Neil Evely, Executive Producer, REWIND, said: “It was a pleasure to work with the team at Cut Media and bring to life two of Danny’s most famous biking trails in virtual reality. By tightly integrating the Santa Cruz bike with the motion platform in Unreal Engine, we’ve created an exhilarating, world-first VR mountain bike experience. It literally puts you in the saddle, letting you experience those routes first hand.” Experiential advertisement created by Cut Media, United Kingdom for Santa Cruz Bicycles, within the categories: Retail Services, Sports.