The New Santa Cruz Bicycles 5010 | Get Creative With Your Surroundings|微电影,短视频|广告营销案例【ADGuider广告指南】

新的圣克鲁斯自行车 5010 | 与你的周围创造

案例简介：圣克鲁斯自行车公司今天推出了 5010，这是他们新的全能山地自行车，并在Cut Media创建和制作的发布活动中庆祝。这场运动最初计划是一次穿越希腊的公路旅行，由圣克鲁斯的一些顶级运动员主演，包括丹尼 · 麦卡斯基尔和乔希 · 刘易斯，被重新想象为Covid 19 封锁的结果，成为苏格兰格拉斯哥后花园中由两兄弟和一辆玩具自行车实现的项目。Cut Media再次表明，一个小型的创意团队可以快速交付大量工作 -- 即使面临全球大流行。他们的电影以 5010 自行车的微型复制品模型为特色，庆祝该产品独特的技术能力和多功能性，同时也为几个圣克鲁斯运动员的骑行风格和个性做出深思熟虑的真实点头。在全球喧闹的 19 大流行和封锁期间，Cut Media inhouse creative Jonny Ashworth在他的后花园中设计并制作了道具和布景。然后，他和他的兄弟安迪 · 阿什沃斯一起拍摄了这个项目，而其他的创意、制作和编辑团队则远程工作来帮助实现这个活动。以定制的声音设计和 90 年代舞蹈音乐传奇、炸弹低音为背景，最终结果是前所未有的产品发布活动。除了 2 分钟的电影，Cut Media还创建了一套较短的平台特定编辑和静态图像，可以在网络和社交媒体渠道上运行。Cut Media的创意总监Scott Marshal说: “5010 自行车的俏皮创意和多功能性从一开始就是这个项目的核心。最初围绕运动员的电影很快变成了更雄心勃勃的东西。通过大流行带来的困难，我们挑战自己，寻找创造性的积极因素，并应付自如 -- 制作一部让我们手工制作自行车的电影，道具和布景来创作一部冒险和温暖人心的电影，让观众一次又一次地观看。"圣克鲁斯自行车公司的首席营销官威尔 · 奥克尔顿说:“在一个异国情调的地方，一开始是一个有力的骑马特征，最后是在格拉斯哥的后花园。对它来说更好。这场大流行迫使每个人突然重新思考他们的策略。削减媒体对不断变化的形势做出快速反应的能力，并将这一概念和执行结合在一起，将整个发布从缩放会议的默默无闻中解救出来。由于主要骑手/手的灵巧，我们仍然有一个异国情调的骑行作品，对于自行车和非自行车爱好者来说都是令人惊叹的!英国Cut Media为圣克鲁斯自行车制作的电影广告，类别包括: 娱乐，休闲，体育。

新的圣克鲁斯自行车 5010 | 与你的周围创造

案例简介：Santa Cruz Bicycles launched the 5010, their new do-it-all mountain bike today, and celebrated in a launch campaign created and produced by Cut Media. The campaign, originally planned as a road trip through Greece starring some of Santa Cruz’s top athletes including Danny MacAskill and Josh Lewis, was reimagined as a result of the Covid 19 lockdown to become a project realised by two brothers and a toy bike in a back garden in Glasgow, Scotland. Cut Media have shown again that a small, creative team can deliver big work, fast - even when faced with a global pandemic. Their film, featuring a miniature replica model of the 5010 bicycle, celebrates the product’s unique technical capabilities and versatility, whilst also making considered and authentic nods to several Santa Cruz athletes’ riding styles and personalities. Whilst in the midst of the global Covid 19 Pandemic and lockdown, Cut Media inhouse creative Jonny Ashworth designed and created the props and sets in his back garden. He then filmed the project along with his brother Andy Ashworth all while the rest of the creative, production and edit team worked remotely to help realise the campaign. Featuring bespoke sound design and a backing track by 90’s dance music legends, Bomb the Bass, the end result is a product launch campaign like nothing ever seen before. In addition to the 2 minute film, Cut Media has also created a suite of shorter platform specific edits and stills images to run across web and social media channels.. Scott Marshal, Creative Director at Cut Media Said: “The playful creativity and versatility of the 5010 bike has been at the heart of this project from the very beginning. What started as a film focused around athletes quickly turned into something far more ambitious. Through the difficulties of the pandemic we challenged ourselves to find the creative positives and rose to the occasion- making a film that had us hand-crafting bikes, props and sets to create an adventurous and heart-warming film that will keep viewers watching time and time again.” Will Ockelton, Chief Marketing Officer at Santa Cruz Bicycles, said: “What started off as a punchy riding feature in an exotic location, ended up in a Glaswegian back garden. And all the better for it. The pandemic forced everyone to suddenly rethink their strategy. Cut Media’s ability to swiftly react to the continually changing situation and pull this concept and execution together rescued the entire launch from Zoom-meeting obscurity. And thanks to the dexterity of the lead rider/hand, we still got an exotic looking riding piece that is mind-blowingly watchable for bike and non-bike fans alike! Film advertisement created by Cut Media, United Kingdom for Santa Cruz Bicycles, within the categories: Recreation, Leisure, Sports.