Want to know how it feels to go on a death-defying bike ride with trials cyclist Danny MacAskill? Now you can, with a new interactive virtual reality experience created by Cut Media for the mountain bike brand Santa Cruz Bicycles, to mark the launch of the new Ride Out Bicycle store in Amsterdam. 'Danny MacAskill’s VR Ride Out', allows audiences to get on a one-of-a-kind bike rig, don a VR headset and tear through two different experiences based on the exploits of a cycling icon. The VR journeys are a breath-taking ride along the vertiginous Collies Ledge in the Isle of Skye, Scotland and a hair-raising balancing act based on the Landwasser Bridge in Switzerland. Both challenge the user’s ability to balance at height and their determination to see a point of view that has previously only been experienced by one person: Danny MacAskill.Devised and produced by Cut Media, the experience was commissioned by Santa Cruz Bicycles to give visitors to the new store the ride of their lives, without having to go outside. The Glasgow-based agency brought in specialist VR company REWIND to help realise the project. Created in Unreal Engine, the virtual adventure uses actual headcam footage from Cut Media’s smash hit film ‘The Ridge’, scanned as photogrammetry, resulting in a never seen before VR encounter.