Winsor & Newton, the fine art brand, has unveiled a range of New Cadmium-Free Professional Water Colours as part of an international campaign highlighting the limitless artistic and creative potential of their products.With this new range, Winsor & Newton shows its commitment to providing alternative solutions that do not compromise on performance. Cadmiums play an important role in any water colour palette and Winsor & Newton’s wide range of cadmium-free alternatives are essential for any artist.TMW Unlimited brought the ‘Expert Colour. Endless Possibilities.’ campaign to life through a series of intricate illustrations, designs and dynamic films across a range of Winsor & Newton’s core products. The creative spans across online ads, social channels, press and in-store.The brand’s new, groundbreaking Cadmium-Free Water Colours are showcased in a colourful helix, which is in reference to the research and innovation that has gone into making the range. The video content utilises CGI animation to dramatically add depth and dimension to various colours and abstract shapes – helping to highlight the infinite possibilities offered to artists and creative professionals through Winsor & Newton products.CreditsCreative Director Al HutchisonArt Director Carl WinterbourneCopywriter Jake FasanoAccount Director Olivia HuttonPlanner Richard ColvileDesigner Lorena TeruelAgency Producer Helen JacksonVideographers Josh Bond & Tom Rees KayePost Production Lloyd Francis & James Mathias